Free Behavior Design & Innovation and Change Tools

Advertisement for tools and frameworks focused on design, innovation, and change, featuring two behavior design framework PDFs labeled V1 and V2, with a yellow button marked "FREE" and the logo and name "Aim For Behavior" at the bottom left.

We create and share free tools and frameworks to help people and organizations create better experiences.

We are always adding more tools and frameworks or iterating the current ones based on the feedback we receive when we use them.

Please feel free to use them and please let us know what you think about them and if they have been helpful for you.

Our Current Tools and Frameworks

  • Behavior Design Framework

    Behavior Design Framework

    A framework that is meant to be a guide for you so that you can work with behavioral science as a lens in your organisation, to create better outcomes and experiences.

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  • Flowchart titled 'What tools can we use in our Behavioral Analysis?' with sections on capability, motivation, and opportunity; arrows pointing to different psychological and physical factors, with a note about evidence-based analysis for designing better experiences.

    Behavioral Analysis




    93 Behavior Change Techniques you can use to ideate possible concepts and solutions for your interventions. (based on the BCTTv1 - Michie et.al)

    Get if Free
  • Behavior Change Techniques

    Behavior Change Techniques


    A toolkit with Evidence Based Behavior Change Techniques you can use to ideate possible concepts and solutions to create better experiences. (based on the BCTTv1 - Michie et.al)

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  • An infographic titled 'Science-Based Approach' explaining the ACTOR model of motivation with five color-coded components: Aspire, Convince, Trigger, Overcome, and Reduce, each with a brief description.

    Engagement Assessment Tool

    The Engagement Gap Audit is a free tool that helps you see how your product supports (or blocks) engagement —across 6 behavioral dimensions, grounded in science.

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