Services — Aim for Behavior
Services

When the change isn't landing, we find out why and fix the right things.

Organizations don't struggle with change because the strategy is wrong. They struggle because specific behaviors aren't happening.. and nobody has diagnosed whether the barrier sits with the people, the system around them, or both. We do that diagnosis. Then we design interventions that match the actual constraint, not the assumed one.

Most approaches assume the problem is either with people or with the system. We diagnose which one it actually is.

Some barriers are individual.. people lack a skill, don't see why it matters, or haven't built the habit yet. Other barriers are systemic.. the workflow doesn't support the behavior, the incentives point the wrong way, or the norms actively punish what the organization says it wants.

Most change programmes default to one frame: training and communications (assuming it's the people) or restructuring and process redesign (assuming it's the system). We diagnose which frame the problem actually lives in before choosing an intervention. Often, it's both.

Assessment Products

Structured assessments that produce action, not just scores.

Each assessment combines quantitative data with behavioral diagnosis. You don't just learn what's wrong.. you learn which specific behaviors are stuck, what's blocking them, and where to intervene.

Culture Assessment

Your culture scores tell you something is wrong. This tells you what to fix.

Most culture surveys produce a scorecard. A low score on "collaboration" or "psychological safety" doesn't tell you which specific behaviors are stuck or whether the barrier sits with people or the system around them. This assessment diagnoses that.

Thirteen cultural dimensions scored across three data streams: employee survey, leadership survey, and organizational conditions audit. Every finding connects to specific behaviors and the barriers preventing them.

6-8 weeks 13 dimensions 3 data streams
Learn more about the Culture Assessment
Leadership Assessment

You invested in your leaders. This shows you what actually changed.

Competency scores and 360s tell you how leaders are perceived. This assessment measures what they're actually doing.. behavioral frequency across four rater perspectives. It surfaces say-do gaps: where leaders believe they're modeling something that others aren't experiencing.

Every finding connects to the cultural dimensions that matter to your organization and identifies whether the barrier is a leadership capability issue or a systemic constraint on leadership behavior.

6-10 weeks 4 rater perspectives Behavioral, not competency-based
Learn more about the Leadership Assessment
Consulting Engagements

From diagnosis through implementation.

We work with transformation and change teams at different stages. Start with a diagnosis to understand what's actually happening, or bring us in when adoption has stalled and you need it fixed.

Quick-start options

Not sure where to start? These are fast, low-commitment entry points.

Behavioral Architecture Sprint

Define the behaviors that matter.

A focused working session that produces clear behavior definitions for your initiative. You walk away with a shared language for what "good" looks like in practice.. not vague outcomes, but specific actions people need to take.

1-1.5 days
Post-Failure Re-Diagnosis

You tried something and it didn't work. Find out why.

When a previous change initiative, training programme, or consulting engagement hasn't produced the expected results, this engagement diagnoses what actually went wrong and what would need to be different.

3-5 weeks
Measurement Review

Check whether you're measuring the right things.

Most organizations track activity (sessions delivered, tools rolled out) not behavior change. This review assesses your current measurement approach and recommends what to track instead.. leading indicators that tell you whether the change is actually working.

2-4 weeks
Common problems we're brought in for

You'll probably recognize at least one of these.

Operating model and ways of working

  • Operating model shifts that break at handoffs and decision points
  • Decision-making behaviors that create delay, risk aversion, or constant escalation
  • Process changes that add friction and drive workarounds
Typical starting point: Diagnosis or Diagnosis + Strategy & Pilots

Technology and AI adoption

  • Tool adoption low after go-live (usage, quality, consistency)
  • AI and emerging tech not landing because the workflow and incentives don't support the behavior
  • Product and platform rollouts where the "knowing-doing" gap is the real failure mode
Typical starting point: Diagnosis or Implementation Support

Leadership, culture, and norms

  • Culture programmes that don't translate into daily leadership behavior
  • Values-to-behaviors translation: what "good" looks like in practice
  • Psychological safety and speak-up: where fear, risk, and norms block voice and action
Typical starting point: Culture Assessment or Leadership Assessment

People systems and employee experience

  • Employee journeys (onboarding, performance, development) that don't produce the intended behavior
  • Talent processes that reinforce legacy behaviors instead of the new way of working
  • Leadership and culture assessments that need to turn into actionable behavior and system changes
Typical starting point: Culture Assessment or Diagnosis + Strategy & Pilots

Public sector

  • Citizen behavior change, service uptake, and policy design and implementation
Typical starting point: Diagnosis
How we work

The SHIFT method.

Every engagement follows the same discipline, whether it's a two-week sprint or a twelve-month programme.

S — Specify the behavior

Define exactly what people need to do differently. Not vague outcomes ("be more collaborative") but specific, observable actions in specific contexts.

H — Hypothesize what's blocking it

Identify whether the barrier is capability, motivation, or the system around people. Then test the hypothesis with data.. not assumption.

I — Intervene with the right lever

Match interventions to the actual constraint. Every recommendation traces to published research on what works for that specific type of barrier.

F — Facilitate adoption

Unblock approvals, align stakeholders, and build the reinforcement structures that make the new behavior easier to sustain than the old one.

T — Test and iterate

Pilot before scaling. Measure behavior change, not activity. Adjust based on what's actually happening, not what people report in meetings.

What makes this different from other consulting approaches.

Evidence you can trace

Every recommendation connects to a specific barrier, backed by published research on what works for that type of constraint. No "best practice" lists. No frameworks you can't audit.

People and systems, not either/or

We diagnose whether the barrier sits with people (capability, motivation, habits) or the system (workflow, incentives, norms, permissions). Most approaches default to one frame. We check both.

Integration, not parallel workstreams

Everything we design fits into your existing meetings, review points, and operational cadence. If an intervention needs a parallel workstream to survive, it fails our design test.

Measurement that tells you what's working

We track behavior change, not training completion or comms reach. Simple leading indicators reviewed at the cadence your team already uses, with clear decisions attached to each signal.

Have a challenge you want to talk through?

Tell us what you're working on. We'll let you know whether and how we can help.. and if we're not the right fit, we'll say so.

Get in touch