The Ultimate List Of Books For Behavior Design, Innovation & Change
Welcome to my personal library!
“Behavioral science thrives when combined with innovation, design, and other disciplines. That’s why this library goes beyond the core field, featuring books on service design, UX, product management, systems thinking and more—all essential for applying behavioral insights effectively.”
What’s Included?
200+ books (and growing) covering behavioral science, design and complementary disciplines.
Personally owned and read selections, plus recommendations.
Bookmark this page and check back for the latest additions!
All Books have links to make it easy for your to browse and purchase
P.S - If you are interested in designing better experiences? - Click to Explore our Academy
Good Habits, Bad Habits
By Wendy Wood
Wendy Wood draws on three decades of original research to explain the fascinating science of how we form habits, and offers the key to unlocking our habitual mind in order to make the changes we seek. A potent mix of neuroscience, case studies, and experiments conducted in her lab, Good Habits, Bad Habits is a comprehensive, accessible, and above all deeply practical book that will change the way you think about almost every aspect of your life.
Atomic Habits
By James Clear
Atomic Habits will reshape the way you think about progress and success, and give you the tools and strategies you need to transform your habits - whether you are a team looking to win a championship, an organization hoping to redefine an industry, or simply an individual who wishes to quit smoking, lose weight, reduce stress, or achieve any other goal.
7 1/2 Lessons About The Brain
By Lisa Feldman Barrett
In seven short essays (plus a bite-sized story about how brains evolved), this slim, entertaining, and accessible collection reveals mind-expanding lessons from the front lines of neuroscience research. You'll learn where brains came from, how they're structured (and why it matters), and how yours works in tandem with other brains to create everything you experience.
The Paradox Of Choice
By Berry Schwartz
In The Paradox of Choice, Barry Schwartz explains at what point choice--the hallmark of individual freedom and self-determination that we so cherish--becomes detrimental to our psychological and emotional well-being. In accessible, engaging, and anecdotal prose, Schwartz shows how the dramatic explosion in choice--from the mundane to the profound challenges of balancing career, family, and individual needs--has paradoxically become a problem instead of a solution.
Addiction By Design
By Natasha Dow Schüll
Drawing on fifteen years of field research in Las Vegas, anthropologist Natasha Dow Schüll shows how the mechanical rhythm of electronic gambling pulls players into a trancelike state they call the "machine zone," in which daily worries, social demands, and even bodily awareness fade away. Once in the zone, gambling addicts play not to win but simply to keep playing, for as long as possible--even at the cost of physical and economic exhaustion.
ABC Of Behaviour Change Theories
By Susan Michie et al
Written by Susan Michie, Robert West, Rona Campbell, Jamie Brown, and Heather Gainforth, this book describes 83 theories relevant to design of behaviour change interventions together with an analysis of the role and application of theory in this vital area. The theories were identified by an expert panel of psychologists, sociologists, anthropologists and economists.
Alchemy
By Rory Sutherland
Based on thirty years of field work inside the largest experiment in human behavior ever conceived--the forever-unfolding pageant of consumer capitalism--Alchemy, the revolutionary book by Ogilvy advertising legend Rory Sutherland, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from his storied career working on campaigns for AmEx, Microsoft etc.
A More Beautiful Question
By Warren Berger
In this groundbreaking book, journalist and innovation expert Warren Berger shows that one of the most powerful forces for igniting change in business and in our daily lives is a simple, under-appreciated tool--one that has been available to us since childhood. Questioning--deeply, imaginatively, "beautifully"--can help us identify and solve problems, come up with game-changing ideas, and pursue fresh opportunities. So why are we often reluctant to ask "Why?"
Amazing Decisions
By Dan Ariely
The internationally renowned author Dan Ariely is known for his incisive investigations into the messy business of decision-making. Now, in Amazing Decisions, his unique perspective--informed by behavioral economics, neuroscience, and psychology--comes alive in the graphic form. The illustrator Matt R. Trower's playful and expressive artwork captures the lessons of Ariely's groundbreaking research as they explore the essential question: How can we make better decisions?
Anti-fragile
By Nassim Nicolas Taleb
Paperback edition of the latest groundbreaking book from the author of ‘The Black Swan’ and ‘Fooled By Randomnes’. The book explains how to live in a world that is unpredictable, chaotic and full of shocks, and how to thrive during periods of disaster. What Taleb calls the 'antifragile' is beyond the merely robust; it benefits from shocks, uncertainty and stressors.
The Culture Map
By Erin Meyer
In this fun and instructive book, international business expert Erin Meyer offers key tactics and strategies to help businesspeople overcome cultural obstacles and obtain success. .
Whether you work in a home office or abroad, business success in our ever more globalized and virtual world requires the skills to navigate through cultural differences and decode cultures foreign to your own.
Empathy
By Harvard Business Review et al
Empathy is credited as a factor in improved relationships and even better product development. But while it’s easy to say “just put yourself in someone else’s shoes,” the reality is that understanding the motivations and emotions of others often proves elusive.
This book helps you understand what empathy is, why it’s important, how to surmount the hurdles that make you less empathetic—and when too much empathy is just too much.
Good Habits, Bad Habits
By Wendy Wood
Wendy Wood draws on three decades of original research to explain the fascinating science of how we form habits, and offers the key to unlocking our habitual mind in order to make the changes we seek. A potent mix of neuroscience, case studies, and experiments conducted in her lab, Good Habits, Bad Habits is a comprehensive, accessible, and above all deeply practical book that will change the way you think about almost every aspect of your life.
Good Habits, Bad Habits
By Wendy Wood
Wendy Wood draws on three decades of original research to explain the fascinating science of how we form habits, and offers the key to unlocking our habitual mind in order to make the changes we seek. A potent mix of neuroscience, case studies, and experiments conducted in her lab, Good Habits, Bad Habits is a comprehensive, accessible, and above all deeply practical book that will change the way you think about almost every aspect of your life.
Good Habits, Bad Habits
By Wendy Wood
Wendy Wood draws on three decades of original research to explain the fascinating science of how we form habits, and offers the key to unlocking our habitual mind in order to make the changes we seek. A potent mix of neuroscience, case studies, and experiments conducted in her lab, Good Habits, Bad Habits is a comprehensive, accessible, and above all deeply practical book that will change the way you think about almost every aspect of your life.
Anti-fragile
By Nassim Nicolas Taleb
Paperback edition of the latest groundbreaking book from the author of ‘The Black Swan’ and ‘Fooled By Randomnes’. The book explains how to live in a world that is unpredictable, chaotic and full of shocks, and how to thrive during periods of disaster. What Taleb calls the 'antifragile' is beyond the merely robust; it benefits from shocks, uncertainty and stressors.
Empathy
By Harvard Business Review et al
Empathy is credited as a factor in improved relationships and even better product development. But while it’s easy to say “just put yourself in someone else’s shoes,” the reality is that understanding the motivations and emotions of others often proves elusive.
This book helps you understand what empathy is, why it’s important, how to surmount the hurdles that make you less empathetic—and when too much empathy is just too much.
The Culture Map
By Erin Meyer
In this fun and instructive book, international business expert Erin Meyer offers key tactics and strategies to help businesspeople overcome cultural obstacles and obtain success. .
Whether you work in a home office or abroad, business success in our ever more globalized and virtual world requires the skills to navigate through cultural differences and decode cultures foreign to your own.
Social Chemistry
By Marissa King
Yale professor Marissa King shows how anyone can build more meaningful and productive relationships based on insights from neuroscience, psychology, and network analytics. Conventional wisdom says it's the size of your network that matters, but social science research has proven there is more to it. King explains that the quality and structure of our relationships has the greatest impact on our personal and professional lives.
Remember: The science of memory and the art of forgetting
By Lisa Genova
In Remember, neuroscientist and acclaimed novelist Lisa Genova delves into how memories are made and how we retrieve them. You'll learn whether forgotten memories are temporarily inaccessible or erased forever and why some memories are built to exist for only a few seconds (like a passcode) while others can last a lifetime (your wedding day).
The Leading Brain
By Friederike Fabritius & Hans W.Hagemann
There's a revolution taking place that most businesses are still unaware of. The understanding of how our brains work has radically shifted, exploding long-held myths about our everyday cognitive performance and fundamentally changing the way we engage and succeed in the workplace.
The Power Of Regret
By Daniel H.Pink
Everybody has regrets, Daniel H. Pink explains in The Power of Regret. They’re a universal and healthy part of being human. And understanding how regret works can help us make smarter decisions, perform better at work and school, and bring greater meaning to our lives.
The Psychology Of Stupidity
By Jean-Francois Marmion
Stupidity is all around us, from the coworker who won't stop hitting "reply all" to the former high school classmate posting conspiracy theories on Facebook. But in order to vanquish it, we must first understand it. In The Psychology of Stupidity, some of the world's leading psychologists and thinkers--including a Nobel Prize winner and bestselling authors--will show you...
WHEN The Scientific Secrets Of Perfect Timing By Daniel H.Pink
Everyone knows that timing is everything. But we don't know much about timing itself. Our lives are a never-ending stream of "when" decisions: when to start a business, schedule a class, get serious about a person. Yet we make those decisions based on intuition and guesswork. Timing, it's often assumed, is an art. In When: The Scientific Secrets of Perfect Timing, Pink shows that timing is really a science.
The Fun Habit
By Mike Rucker
Doesn’t it seem that the more we seek happiness, the more elusive it becomes?
There is an easy fix: fun is an action you can take here and now, practically anywhere, anytime. Through research and science, we know fun is enormously beneficial to our physical and psychological well-being, yet fun’s absence from our modern lives is striking.
Leading Change
By John P.Kotter
John Kotter’s now-legendary eight-step process for managing change with positive results has become the foundation for leaders and organizations across the globe. By outlining the process every organization must go through to achieve its goals, and by identifying where and how even top performers derail during the change process, Kotter provides a practical resource for leaders and managers charged with making change initiatives work.
Dopamine Nation
By Dr.Anna Lembke
In Dopamine Nation, Dr. Anna Lembke, psychiatrist and author, explores the exciting new scientific discoveries that explain why the relentless pursuit of pleasure leads to pain . . . and what to do about it. Condensing complex neuroscience into easy-to-understand metaphors, Lembke illustrates how finding contentment and connectedness means keeping dopamine in check.
The Body Keeps The Score
By Bessel Van Der Kolk
Dr. Bessel van der Kolk, one of the world’s foremost experts on trauma, has spent over three decades working with survivors. In The Body Keeps the Score, he uses recent scientific advances to show how trauma literally reshapes both body and brain, compromising sufferers’ capacities for pleasure, engagement, self-control, and trust.
The Human Brain Coloring Book
By Marian C Diamond & Arnold B Scheibel
The Human Brain Coloring Book provides a means of learning about the structure and function of the human brain through a process of coloring-by-directions. It was developed by internationally recognized neuroscientists and teachers Marian C. Diamond and Arnold B. Scheibel in association with highly acclaimed teacher and anatomist Lawrence M. Elson, creator of Coloring Concepts.
Competing In The New World Of Work
By Keith Ferrazzi
New York Times best-selling author Keith Ferrazzi offers a bold new vision for what the organization of the future looks like - digital, distributed, inclusive, resilient, empathic - and the emerging best leadership practices that will redefine success in the ever-evolving world of work.
Start At The End
By Matt Wallaert
Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change. By starting with outcomes instead of processes, the most effective companies understand what people want to do and why they aren't already doing it, then build products and services to bridge the gap.
This is an essential roadmap for building products that matter--and changing behavior for the better.
Designing For Behavior Change
By Stephen Wendel
In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development. Product managers, UX and interaction designers, and data analysts will learn a simple and effective approach for identifying target users and behaviors, building the product, and gauging its effectiveness.
Behavioral Insights
By Michael Hallsworth and Elspeth Kirkman
The definitive introduction to the behavioral insights approach, which applies evidence about human behavior to practical problems. Our behavior is strongly influenced by factors that lie outside our conscious awareness, although we tend to underestimate the power of this “automatic” side of our behavior. problems.
Engaged
By Amy Bucher
Behavior change design creates entrancing--and effective--products and experiences. Whether you've studied psychology or are new to the field, you can incorporate behavior change principles into your designs to help people achieve meaningful goals, learn and grow, and connect with one another. Engaged offers practical tips for design professionals to apply the psychology of engagement to their work.
The Behaviour Change Wheel
By Susan Michie et al
This is a practical guide to designing and evaluating behaviour change interventions and policies. It is based on the Behaviour Change Wheel, a synthesis of 19 behaviour change frameworks that draw on a wide range of disciplines and approaches.
Design For How People Think
By John Whalen
This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.
Behave
By Robert Sapolsky
From the celebrated neurobiologist and primatologist, a landmark, genre-defining examination of human behavior, both good and bad, and an answer to the question: Why do we do the things we do? Sapolsky's storytelling concept is delightful but it also has a powerful intrinsic logic: He starts by looking at the factors that bear on a person's reaction in the precise moment a behavior occurs, and then hops back in time from there.
Science And Human Behavior
By B.F Skinner
The psychology classic--a detailed study of scientific theories of human nature and the possible ways in which human behavior can be predicted and controlled--from one of the most influential behaviorists of the twentieth century and the author of Walden Two."This is an important book, exceptionally well written, and logically consistent with the basic premise of the unitary nature of science.
How Emotions Are Made
By Lisa Feldman Barrett
Emotions aren't hardwired into you - you create them. A world-leading neuroscientist argues that understanding the origin and nature of emotions has huge implications for our future.
Unwinding Anxiety
By Judson Brewer
A step-by-step plan clinically proven to break the cycle of worry and fear that drives anxiety and addictive habits. We are living through one of the most anxious periods any of us can remember. Whether facing issues as public as a pandemic or as personal as having kids at home and fighting the urge to reach for the wine bottle every night, we are feeling overwhelmed and out of control. Judson Brewer explains how to uproot anxiety at its source using brain-based techniques and small hacks accessible to anyone.
Training To change Practice
By Jo Hart et al
Behavioural science to develop effective health professional education serves as a practical guide in the cutting-edge area of health professional education and behavioural science. This textbook will provide practical evidence-based guidance to enhance the real world impact of your health professional training.
Want to learn what drives behavior?
In this self-paced course, you will get a practical understanding of the drivers of behavior with the COM-B model and the Theoretical Domain Framework and see how a Behavior Design Diagnosis can help you remove barriers to change.
The Brain Friendly Workplace
By Friederike Fabritius
In The Brain-Friendly Workplace, Friederike Fabritius offers a science-based and field-tested blueprint for tomorrow’s workplace. Leaders capable of enacting change or individuals searching for ways to work smarter will discover that even small and inexpensive changes can lead to advantages like better employee performance, higher job satisfaction, and stronger talent retention. If you have been longing for a better way of working where you and your people are both happy and productive, The Brain-Friendly Workplace can make that vision a reality.
Unf#ck Your Brain
By Dr.Faith G Harper
Our brains are doing our best to help us out, but they can be real assholes sometimes. Sometimes it seems like your own brain is out to get you—melting down in the middle of the grocery store, picking fights with your date, getting you addicted to something, or shutting down completely at the worst possible moments. You already told your brain firmly that it isn't good to do these things. But your brain has a mind of its own. That's where this book comes in. With humor, patience, and lots of swearing, Dr. Faith shows you the science behind what's going on in your skull and talks you through the process of retraining your brain to respond appropriately to the non-emergencies of everyday life.
How To Think More Effectively
By The School Of Life
A guide to identifying, nurturing and growing our insight and creativity for more effective thinking.
We know that our minds are capable of great things. But they are also unpredictable. Our thoughts tend to wander and our minds are either distracted or idle. This book teaches us how to optimize these beautiful yet fitful instruments so that they can more regularly and generously produce the sort of insights and ideas we need to fulfill our potential.
On Making Smart Decisions
By Harvard Business Review et al
Learn why bad decisions happen to good managers—and how to make better ones.
If you read nothing else on decision making, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you and your organization make better choices and avoid common traps.
The Experience Machine
By Andy Clark
Widely acclaimed cognitive scientist Andy Clark unpacks this provocative new theory that the brain is a powerful, dynamic prediction engine, mediating our experience of both body and world. Exploring its fascinating mechanics and remarkable implications for our lives, mental health, and society, Clark nimbly illustrates how the predictive brain sculpts all human experience.
Neuroscience For Organizational Change
By Hilary Scralett
Drawing on the latest scientific research and verified by an independent neuroscientist, Neuroscience for Organizational Change explores the need for social connection at work, how best to manage emotions and reduce bias in decision-making, and why we need communication, involvement and storytelling to help us through change.
The Geography Of Thought
By Richard E Nisbett
The Geography of Thought documents Richard Nisbett's groundbreaking international research in cultural psychology and shows that people actually think about—and even see—the world differently because of differing ecologies, social structures, philosophies, and educational systems that date back to ancient Greece and China. As a result, East Asian thought is “holistic”—drawn to the perceptual field as a whole and to relations among objects and events within that field.
Wherever You Go, There You Are
By Jon Kabat-Zinn
In this 10th anniversary edition of the bestselling mindfulness powerhouse, you receive a new afterward from the author along with ageless wisdom on how to find peace. Split into three sections that guide you through the foundational principles of mindfulness and then on the physical, mental, and emotional practice of incorporating it into your daily routine, there is a reason that Wherever You Go, There You Are has continued to be *the* mindfulness book for nearly 30 years.
The Brain The Story Of You
By David Eaglman
Locked in the silence and darkness of your skull, your brain fashions the rich narratives of your reality and your identity. Join renowned neuroscientist David Eagleman for a journey into the questions at the mysterious heart of our existence. What is reality? Who are “you”? How do you make decisions? Why does your brain need other people? How is technology poised to change what it means to be human?
Breath - The New Science Of A Lost Art
By James Nestor
Drawing on thousands of years of medical texts and recent cutting-edge studies in pulmonology, psychology, biochemistry, and human physiology, Breath turns the conventional wisdom of what we thought we knew about our most basic biological function on its head. You will never breathe the same again.
Four Thousand Weeks - Time Management For Mortals
By Oliver Burkeman
Drawing on the insights of both ancient and contemporary philosophers, psychologists, and spiritual teachers, Oliver Burkeman delivers an entertaining, humorous, practical, and ultimately profound guide to time and time management. Rejecting the futile modern obsession with “getting everything done,” Four Thousand Weeks introduces readers to tools for constructing a meaningful life by embracing finitude, showing that many of the unhelpful ways we’ve come to think about time aren’t inescapable, unchanging truths, but choices we’ve made as individuals and as a society
The Art Of Clear Thinking
By Hasard Lee
In The Art of Clear Thinking, Hasard Lee distills what he’s learned during his career flying some of the Air Force’s most advanced aircraft. With gripping firsthand accounts from his time as a fighter pilot and fascinating turning points throughout history, Hasard reveals powerful decision-making principles that can be used in business and in life.
Mixed Signals - How Incentives Really Work
By Uri Gneezy
Drawing on behavioral economics, game theory, psychology, and fieldwork, Gneezy outlines how to be incentive smart, designing rewards that are simple and effective. He highlights how the right combination of economic and psychological incentives can encourage people to drive more fuel-efficient cars, be more innovative at work, and even get to the gym.
101 essays That Will Change They Way You Think
By Brianna Wiest
101 Essays That Will Change The Way You Think, the global bestseller and social media phenomenon, is a collection of author Brianna Wiest's most beloved pieces of writing. Her meditations include why you should pursue purpose over passion, embrace negative thinking, see the wisdom in daily routine, and become aware of the cognitive biases that are creating the way you see your life.
Incognito
By David Eagleman
In this sparkling and provocative book, renowned neuroscientist David Eagleman navigates the depths of the subconscious brain to illuminate its surprising mysteries. Why can your foot move halfway to the brake pedal before you become consciously aware of danger ahead? Is there a true Mel Gibson? How is your brain like a conflicted democracy engaged in civil war?
A Path Through The Jungle
By Prof. Steve Peters
All of us face challenges, rough patches and struggles in life. During these times we are often our own worst enemy, experiencing unwelcome emotions, thinking and behaviours. The one thing that has stood out to Professor Steve Peters in his years of supporting people as a Consultant Psychiatrist is that no matter what you may be facing in life, if you have the skills to be in a good place emotionally then you can cope, thrive and present the real you to the world.
The Art Of Thinking Clearly
By Rolf Dobelli
The Art of Thinking Clearly by world-class thinker and entrepreneur Rolf Dobelli is an eye-opening look at human psychology and reasoning — essential reading for anyone who wants to avoid “cognitive errors” and make better choices in all aspects of their lives.
Whole Brain Living
By Jill Bolte Taylor PhD
Everything we think, feel, or do is dependent upon brain cells to perform that function. Since each of the Four Characters stems from specific groups of cells that feel unique inside of our body, they each display particular skills, feel specific emotions, or think distinctive thoughts. In Whole Brain Living, available in paperback for the first time, Dr. Taylor blends neuroanatomy with psychology.
How To Decide
By Annie Duke
Making good decisions doesn't have to be a series of endless guesswork. Rather, it's a teachable skill that anyone can sharpen. In How to Decide, best-selling author Annie Duke and former professional poker player lays out a series of tools anyone can use to make better decisions.
Why We Sleep
By Matthew Walker
Using science to explain why sleep is so essential, the author is a neuroscientist and sleep expert who has spent nearly 20 years studying the effects of sleep on our brains and bodies. Reveals the links between sleep and the treatment of a range of health issues including Alzheimer's.
The Craving Mind
By Judson Brewer
This book provides groundbreaking answers to the most important questions about addiction. Dr. Judson Brewer, a psychiatrist and neuroscientist who has studied the science of addictions for twenty years, reveals how we can tap into the very processes that encourage addictive behaviors in order to step out of them. He describes the mechanisms of habit and addiction formation, then explains how the practice of mindfulness can interrupt these habits.
The Power Of Habit
By Charles Duhigg
In The Power of Habit, award-winning business reporterCharles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to the sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential.
The Coaching Habit
By Michael Bungay Stanier
IIn Michael Bungay Stanier's The Coaching Habit, coaching becomes a regular, informal part of your day so managers and their teams can work less hard and have more impact.
Drawing on years of experience training more than 10,000 busy managers from around the globe in practical, everyday coaching skills, Bungay Stanier reveals how to unlock your peoples' potential. He unpacks sevenessential coaching questions to demonstrate how--by saying less and asking more--you can develop coaching methods that produce great results.
Continuous Discovery Habits
By Teresa Torres
How do you ensure that you are improving it over time? How do you guarantee that your team is creating value for your customers in a way that creates value for your business? In this book, you'll learn a structured and sustainable approach to continuous discovery that will help you answer each of these questions, giving you the confidence to act while also preparing you to be wrong. You'll learn to balance action with doubt so that you can get started without being blindsided by what you don't get right.
Flow
By Mihaly Csikszentmihalyi
Legendary psychologist Mihaly Csikszentmihalyi's famous investigations of "optimal experience" have revealed that what makes an experience genuinely satisfying is a state of consciousness called flow. During flow, people typically experience deep enjoyment, creativity, and a total involvement with life. In this new edition of his groundbreaking classic work, Csikszentmihalyi ("the leading researcher into ‘flow states’" —Newsweek) demonstrates the ways this positive state can be controlled, not just left to chance.
Why We Do What We Do
By Dr.Helena Boschi
The brain is the basis of everything we do: how we behave, communicate, feel, remember, pay attention, create, influence and decide. Why We Do What We Do combines scientific research with concrete examples and illustrative stories to clarify the complex mechanisms of the human brain. It offers valuable insights into how our brain works every day, at home and at work, and provides practical ideas and tips to help us lead happy, healthy and productive lives.
The Elements Of Choice
By Eric J.Johnson
Going well beyond the familiar concepts of nudges and defaults, The Elements of Choice offers a comprehensive, systematic guide to creating effective choice architectures, the environments in which we make decisions. The designers of decisions need to consider all the elements involved in presenting a choice: how many options to offer, how to present those options, how to account for our natural cognitive shortcuts, and much more.
Tiny Habits
By BJ Fogg
BJ FOGG is here to change your life—and revolutionize how we think about human behavior. Based on twenty years of research and Fogg’s experience coaching more than 40,000 people, Tiny Habits cracks the code of habit formation. With breakthrough discoveries in every chapter, you’ll learn the simplest proven ways to transform your life. Fogg shows you how to feel good about your successes instead of bad about your failures.
The Power Of Now
By Eckhart Tolle
To make the journey into The Power of Now you need to leave your analytical mind and its false created self, the ego, behind. Access to the Now is everywhere - in the body, the silence, and the space all around you. These are the keys to enter a state of inner peace. They can be used to bring you into the Now, the present moment, where problems do not exist. It is here you find your joy and are able to embrace your true self. It is here you discover that you are already complete and perfect.
Creating Impact
By Dina Behrman et al
“Creating Impact: Changemakers Who Overcame Adversity To Create A Positive Impact In The World" includes stories from 17 leading entrepreneurs and business leaders from across the globe who have overcome challenges from depression, trauma, bereavement, and illness, to heartbreak, anxiety, job loss, burnout and Imposter Syndrome, but have come out the other side and are now making a positive impact in the world with the work they do.
Positive Intelligence
By Shirzad Chamine
New York Times Bestseller! In his popular Stanford University lectures, Shirzad Chamine reveals how to achieve one's true potential for both professional success and personal fulfillment. His groundbreaking research exposes ten well-disguised mental Saboteurs. Nearly 95 percent of the executives in his Stanford lectures conclude that these Saboteurs cause "significant harm" to achieving their full potential.
Mindset
By Dr.Carol S. Dweck
After decades of research, world-renowned Stanford University psychologist Carol S. Dweck, Ph.D., discovered a simple but groundbreaking idea: the power of mindset. In this brilliant book, she shows how success in school, work, sports, the arts, and almost every area of human endeavor can be dramatically influenced by how we think about our talents and abilities. People with a fixed mindset—those who believe that abilities are fixed—are less likely to flourish than those with a growth mindset—those who believe that abilities can be developed.
Get It Done
By Ayelet Fishbach
Setting and achieving goals for yourself — at work, at home, and in relationships is harder than it seems. How do you know where to start? How do you carry on in the face of roadblocks and distractions?
In Get It Done, psychologist and behavioral scientist Ayelet Fishbach presents a new theoretical framework for self-motivated action, explaining how to identify the right goals, attack the “middle problem,” battle temptations, use the help of others around you, and so much more.
Motivation
By Douglas G.Mook
This Second Edition of Motivation: The Organization of Action has the same goal as the first: to present a coherent view of theory and research in motivation. It seeks to brings out certain ideas that link together the great diversity of topics that are called "motivational"-or if not all of them, at least adjacent ones, so that readers can move from topic to topic without ever finding themselves on wholly unfamiliar ground.
Self-Determination Theory
By Richard M.Ryan & Edward L.Deci
Self-determination theory (SDT) provides a framework for understanding the factors that promote motivation and healthy psychological and behavioral functioning. In this authoritative work, the codevelopers of the theory comprehensively examine SDT's conceptual underpinnings (including its six mini-theories), empirical evidence base, and practical applications across the lifespan.
Grit
By Angela Duckworth
The daughter of a scientist who frequently noted her lack of “genius,” Angela Duckworth is now a celebrated researcher and professor. It was her early eye-opening stints in teaching, business consulting, and neuroscience that led to her hypothesis about what really drives success: not genius, but a unique combination of passion and long-term perseverance. In Grit, she takes us into the field to visit cadets struggling through their first days at West Point, teachers working in some of the toughest schools.
Made To Stick
By Chip & Dan Heath
In this indispensable guide, we discover that sticky messages of all kinds (from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship, to a new-product vision at Sony) draw their power from the same six traits. Made to Stick is a book that will transform the way you communicate ideas. It includes a fast-paced tour of success stories (and failures).
Rebel Ideas
By Matthew Syed
Ideas are everywhere, but those with the greatest problem-solving, business-transforming, and life-changing potential are often hard to identify. Even when we recognize good ideas, applying them to everyday obstacles - whether in the workplace, our homes, or our civic institutions - can seem insurmountable. According to Matthew Syed, it doesn't have to be this way.
In Rebel Ideas, Syed argues that our brainpower as individuals isn't enough.
Switch
By Chip & Dan Heath
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
The Voltage Effect
By John A.List
In The Voltage Effect, List explains that scalable ideas share a common set of attributes, while any number of attributes can doom an unscalable idea. Drawing on his original research, as well as fascinating examples from the realms of business, policymaking, education, and public health, he identifies five measurable vital signs that a scalable idea must possess, and offers proven strategies for avoiding voltage drops and engineering voltage gains.
Inclusion Nudges Guidebook
By Lisa Kepinski & Tinna C.Nielsen
The Inclusion Nudges Guidebook gives you more than 100 examples of how you can reduce the influence of cognitive bias and increase inclusive decision making, collaboration, development, technology, leadership, innovation, and leverage the full potential of all people. Inclusion Nudges are a proven change approach and design methodology based on insights from behavioral and social sciences, and the authors’ many years of experience.
Interested in learning how to apply Behavior Change?
In this course you will get a practical understanding of how to add Behavior Science as a lens in your projects. The video lessons will show you a step by step process on how a real project is developed, using several case studies. This course is actionable and practical and will help you get started right away.
The Psychology Book
By DK
Part of the fascinating Big Ideas series, this book tackles tricky topics and themes in a simple and easy to follow format. Learn about Psychology in this overview guide to the subject, great for beginners looking to learn and experts wishing to refresh their knowledge alike! The Psychology Book brings a fresh and vibrant take on the topic through eye-catching graphics and diagrams to immerse yourself in.
Super Thinking
By Gabriel Weinberg & Lauren McCann
The world's greatest problem-solvers, forecasters, and decision-makers all rely on a set of frameworks and shortcuts that help them cut through complexity and separate good ideas from bad ones. They're called mental models, and you can find them in dense textbooks on psychology, physics, economics, and more.
Or, you can just listen to Super Thinking, a fun, illustrated guide to every mental model you could possibly need. How can mental models help you?
The Great Mental Models
By Shane Parrish
The Great Mental Models: General Thinking Concepts is the first book in The Great Mental Models series designed to upgrade your thinking with the best, most useful and powerful tools so you always have the right one on hand. This volume details nine of the most versatile all-purpose mental models you can use right away to improve your decision making, your productivity, and how clearly you see the world. You will discover what forces govern the universe and how to focus your efforts so you can harness them to your advantage, rather than fight with them or, worse yet, ignore them.
How To Change
By Katy Milkman
Drawing on Milkman's original research and the work of her world-renowned scientific collaborators, How to Change shares strategic methods for identifying and overcoming common barriers to change, such as impulsivity, procrastination, and forgetfulness. Through case studies and engaging stories, you’ll learn: Why timing can be everything when it comes to making a change? How to turn temptation and inertia into assets?
Decoding The Why
By Nate Andorsky
In Decoding The Why, Nate helps readers find the answers to such questions as: What are the social, cognitive and emotional factors that drive human behavior? How can I integrate behavioral science to build more effective tech products? An untapped opportunity lies in the fusion of technological innovation and psychological insights. If we unleash this opportunity, could the software that helps individuals lose weight, exercise more, save money, or learn a new skill have a greater impact?
Mindsight
By Daniel J.Siegel
From a pioneer in the field of mental health comes a groundbreaking book on the healing power of "mindsight", the potent skill that allows you to make positive changes in your brain - and in your life. Through his synthesis of a broad range of scientific research with applications to everyday life, Dr. Siegel has developed novel approaches that have helped hundreds of patients. And now he has written the first book that will help all of us understand the potential we have to create our own lives.
The Little Psychology Book
By Emily Ralls & Caroline Riggs
This illuminating little book will introduce you to the key thinkers, themes, and theories you need to know to understand how the study of mind and behavior has sculpted the world we live in and the way we think today.
Ripple
By Jez Groom & April Vellacott
Ripple is about how small behaviour changes can have wide-reaching effects in the real world. By applying behavioural science in your working life, you can have positive ripple effects on the world around you.
While nudging is now commonplace in politics, most of our daily interactions with companies, products, and services have not yet been transformed with behavioural science. Doing so is often a messy process but, armed with this book, you’ll have the practical toolkit to get started.
Super-forecasting The Art & Science Of Prediction
By Philip Tetlock & Dan Gardner
From one of the world's most highly regarded social scientists, a transformative book on the habits of mind that lead to the best predictions. In Superforecasting, Tetlock and coauthor Dan Gardner offer a masterwork on prediction, drawing on decades of research and the results of a massive, government-funded forecasting tournament. The Good Judgment Project involves tens of thousands of ordinary people - including a Brooklyn filmmaker, a retired pipe installer, and a former ballroom dancer.
Hooked
By Nir Eyal with Ryan Hoover
Hooked is a guide to building products people use because they want to, not because they have to. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors. Nir Eyal distilled years of research, consulting, and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design.
Actionable Gamification
By Yu-Kai Chou
The new era of Gamification and Human-Focused Design optimizes for motivation and engagement over traditional Function-Focused Design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate.Gamification Pioneer Yu-kai Chou takes reader on a journey to learn his twelve years of obsessive research in creating the Octalysis Framework, and how to apply the framework to create engaging and successful experiences in their product, marketing, and lives.
The Choice Factory
By Richard Shotton
The Choice Factory is an essential read for anyone who wants to learn. Taking us through a typical day of decisions, from trivial food choices to life-changing career moves, The Choice Factory explores how our behaviour is shaped by psychological shortcuts. The focus throughout is the marketing potential of knowing what makes us tick. Shotton draws not only on academia, but also on analysis of ad campaigns and his own original research, supporting his discussion with insights from some of the smartest thinkers in advertising.
What Your Customer Wants And Can’t Tel You
By Melina Palmer
What Your Customer Wants and Can’t Tell You explains the neuroscience of consumer behavior. Learn exactly why people buy—and how to use that knowledge to improve pricing, increase sales, create better “brain-friendly” brand messaging, and be a more effective leader.
Business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to achieve real, bottom-line benefits.
Choice Hacking
By Jennifer L.Clinehens
Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random on the surface. In Choice Hacking, we'll learn to predict these irrational behaviors and apply the science of decision-making to create unforgettable customer experiences.
Discover a framework for designing experiences that doesn't just show you what principles to apply, but introduces a new way of thinking about customer behavior. You'll finish Choice Hacking feeling confident and ready to transform your experience with science.
Influence Is Your Superpower
By Zoe Chance
You were born influential. But then you were taught to suppress that power, to follow the rules, to wait your turn, to not make waves. Award-winning Yale professor Zoe Chance will show you how to rediscover the superpower that brings great ideas to life. Influence Is Your Superpower will teach you how to transform your life, your organization, and perhaps even the course of history. It’s an ethical approach to influence that will make life better for everyone, starting with you.
Making Ideas Happen
By Scott Belsky
According to Scott Belsky, the capacity to make ideas happen can be developed by anyone willing to develop their organizational habits and leadership capability. That's why he founded Behance, a company that helps creative people and teams across industries develop these skills.
Belsky has spent six years studying the habits of creative people and teams that are especially productive-the ones who make their ideas happen time and time again.
Thinking In Systems
By Donella H.Meadows
Thinking in Systems is a concise and crucial book offering insight for problem solving on scales ranging from the personal to the global. Edited by the Sustainability Institute’s Diana Wright, this essential primer brings systems thinking out of the realm of computers and equations and into the tangible world, showing readers how to develop the systems-thinking skills that thought leaders across the globe consider critical for 21st-century life.
Winning At New Products
By Robert G.Cooper
Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, it showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch.
The Checklist How To Get Things Right
By Atul Gawande
In his latest bestseller, Atul Gawande shows what the simple idea of the checklist reveals about the complexity of our lives and how we can deal with it. Atul Gawande makes a compelling argument that we can do better, using the simplest of methods: the checklist. In riveting stories, he reveals what checklists can do, what they can’t, and how they could bring about striking improvements in a variety of fields, from medicine and disaster recovery to professions and businesses of all kinds.
Misbehaving
By Richard H.Thaler
Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans―predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth―and change the way we think about economics, ourselves, and our world.
Applying Behavioural Science To the Private Sector
By Helena Rubenstein
This book demonstrates how applying behavioural science to commercial problems can effectively help businesses to understand and achieve the best outcomes for their customers. Bringing together theory and practice the author describes how approaches underpinning behavioural science can be adapted to the fast-moving environment of the private sector.
The Behaviour Business
By Richard Chataway
Richard Chataway works for the BVA Nudge Unit, a global consultancy specializing in behavioural change, and has experience in everything from getting people to join the armed forces, drink spirits rather than wine, and buy flatpack furniture – to developing the world’s most successful stop-smoking mobile app. Richard guides readers through the hidden influences, biases and fallacies that influence the behaviour of customers, employees, and business leaders alike.
Organisational Behaviour For Dummies
By Cary Cooper et al
Organisational Behaviour (OB) is the study of how people, individuals, and groups act in organisations. Whether you're studying OB, or you just want a better understanding of people at work, Organisational Behaviour For Dummies gives you all the essentials for understanding this fascinating subject.
Influence The Psychology Of Persuasion
By Robert B. Cialdini
In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science.
Evolutionary Ideas
By Sam Tatam
When faced with new challenges, it’s easy to feel our solutions need to be equally unprecedented. We think we need a revolution. But what if this is a big mistake?
In Evolutionary Ideas, Sam Tatam shows how behavioural science and evolutionary psychology can help us solve tomorrow’s challenges, not by divining something the world has never seen, but by borrowing from yesterday’s solutions – often in the most unexpected ways.
Indistractable
By Nir Eyal with Julie Li
International bestselling author, former Stanford lecturer, and behavioral design expert, Nir Eyal, wrote Silicon Valley's handbook for making technology habit-forming. Five years after publishing Hooked, Eyal reveals distraction's Achilles' heel in his groundbreaking new book.
In Indistractable, Eyal reveals the hidden psychology driving us to distraction. He describes why solving the problem is not as simple as swearing off our devices: Abstinence is impractical and often makes us want more.
Long Story Short
By Margot Leitman
Using a fun, irreverent, and infographic approach, Margot Leitman breaks storytelling into concrete components. Whether you want to write a great wedding toast, deliver a compelling keynote speech, or simply entertain friends and family, comedian and Moth 5-time champion storyeller Margot Leitman provides a clear and engaging roadmap to telling your own personal stories in this approachable storytelling guide.
Presuasion, A Revolutionary Way To Influence And Persuade
By Robert Cialdini
ANamed a “Best Business Books of 2016” by the Financial Times, and “compelling” by The Wall Street Journal, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action.
Heuristics
By Gerd Gigerenzer et al
Based on the work of Nobel laureate Herbert Simon and with the help of colleagues around the world, the Adaptive Behavior and Cognition (ABC) Group at the Max Planck Institute for Human Development in Berlin has developed a research program on simple heuristics, also known as fast and frugal heuristics. In the social sciences, heuristics have been believed to be generally inferior to complex methods for inference, or even irrational.
Cynefin
By Dave Snowden & Friends
The Cynefin® sense-making Framework, brainchild of innovative thinker Dave Snowden, has never been more needed. The Framework empowers leaders across organizations, governments, and local communities, to work with uncertainty – to navigate complexity, create resilience, and thrive. As Snowden says, “The Framework guides us to make sense of the world, so that we can skillfully act in it.”
Marketing To Mindstates
By Will Leach
In Marketing to Mindstates, Will Leach, founder of The Mindstate Group, a leading behavior research and marketing consultancy, demystifies this nonconscious filter and explains how to bypass it, introducing readers to temporary moments of influence called mindstates. Using his Mindstate Behavioral Model, he shows you specifically how to create behaviorally optimized messaging designed to activate these mindstates and trigger real emotional engagement.
The Workshop Book
By Pamela Hamilton
Based on methods developed - and proven – in business, this highly visual and practical book will show readers how to design, lead and run effective workshops.
Write Useful Books
By Rob Fitzpatrick
This guide proposes a different way of planning, writing, & refining nonfiction, drawn from the hard-won lessons of product designers & entrepreneurs. Applied properly, it leads to books that can grow organically via reader recommendations for many years, without relying on either heavy marketing or a large author platform. The preconceptions about "writing a book" are so deeply entrenched that most authors don't even ask themselves whether a better way exists.
How To Research Trends
By Els Dragt
Richard Chataway works for the BVA Nudge Unit, a global consultancy specializing in behavioural change, and has experience in everything from getting people to join the armed forces, drink spirits rather than wine, and buy flatpack furniture – to developing the world’s most successful stop-smoking mobile app. Richard guides readers through the hidden influences, biases and fallacies that influence the behaviour of customers, employees, and business leaders alike.
The Fifth Discipline
By Peter M.Sange
In this revised edition of the bestselling classic is based on fifteen years of experience in putting Peter Senge’s ideas into practice. As Senge makes clear, in the long run the only sustainable competitive advantage is your organization’s ability to learn faster than the competition. The leadership stories demonstrate the many ways that the core ideas of the Fifth Discipline, many of which seemed radical when first published, have become deeply integrated into people’s ways of seeing the world and their managerial practices.
The War Of Art
By Steven Pressfield
Bestselling novelist Steven Pressfield identifies the enemy that every one of us must face, outlines a battle plan to conquer this internal foe, then pinpoints just how to achieve the greatest success.
The War of Art emphasizes the resolve needed to recognize and overcome the obstacles of ambition and then effectively shows how to reach the highest level of creative discipline.
Think of it as tough love . . . for yourself.
Range
By David Epstein
Provocative, rigorous, and engrossing, Range makes a compelling case for actively cultivating inefficiency. Failing a test is the best way to learn. Frequent quitters end up with the most fulfilling careers. The most impactful inventors cross domains rather than deepening their knowledge in a single area. As experts silo themselves further while computers master more of the skills once reserved for highly focused humans, people who think broadly and embrace diverse experiences and perspectives will increasingly thrive.
Good Strategy Bad Strategy
By Richard P.Rumelt
When Richard Rumelt's Good Strategy/Bad Strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mish-mash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing.
Since then, his original and pragmatic ideas have won fans around the world and continue to help readers to recognize and avoid the elements of bad strategy and adopt good, action-oriented strategies
Reinventing Organizations
By Frederic Laloux
In this groundbreaking book, the author shows that every time humanity has shifted to a new stage of consciousness in the past, it has invented a whole new way to structure and run organizations, each time bringing extraordinary breakthroughs in collaboration. A new shift in consciousness is currently underway. Could it help us invent a radically more soulful and purposeful way to run our businesses and nonprofits, schools and hospitals?
Testing Business Ideas
By David J.Bland & Alex Osterwalder
Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments.
Design A Better Business
By Patrick Van Der Pijl et al
This book stitches together a complete design journey from beginning to end in a way that you’ve likely never seen before, guiding readers (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over 20 total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world.
The Invincible Company
By Alexander Osterwalder et al
Alex Osterwalders’ Business Model Canvas changed the way the world creates and plans new business models. It has been used by corporations and startups and consultants around the world and is taught in hundreds of universities. After years of researching how the world’s best companies develop, test, and scale new business models, the authors have produced their definitive work. The Invincible Company explains what organizations can learn from the business models of the world’s most exciting companies.
The Experience-Centric Company
By Simon Clatworthy
Author Simon Clatworthy shows you how to transform your organization into one that aligns your customers’ experiential journey with platforms, organizational structures, and strategic alliances. Rather than treat customer experience as an add-on to product and service design, you’ll discover how experience-centricity can drive the whole organization.
The Lean Startup
By Eric Ries
The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility.
The Design Thinking Playbook
By Michael Lewrick, Patrick Link & Larry Leifer
The Design Thinking Playbook is an actionable guide to the future of business. By stepping back and questioning the current mindset, the faults of the status quo stand out in stark relief―and this guide gives you the tools and frameworks you need to kick off a digital transformation. Design Thinking is about approaching things differently with a strong user orientation and fast iterations with multidisciplinary teams to solve wicked problems.
The Design Thinking Toolbox
By Michael Lewrick, Patrick Link & Larry Leifer
The Design Thinking Toolbox explains the most important tools and methods to put Design Thinking into action. Based on the largest international survey on the use of design thinking, the most popular methods are described in four pages each by an expert from the global Design Thinking community. If you are involved in innovation, leadership, or design, these are tools you need. Simple instructions, expert tips, templates, and images help you implement each tool or method.
The Service Innovation Handbook
By Lucy Kimbell
This is an action-oriented book for managers and entrepreneurs who want new ways to tackle the issues they face in terms of developing and delivering services. The book focuses on service organizations, but has a broad interpretation of what services are. This is because these days, even jet engines and cars are bundled into services that create value by bringing people and resources together in different ways.
The Journey Mapping Playbook
By Jerry Angrave
The Journey Mapping Playbook: A practical guide to preparing, facilitating and unlocking the value of customer journey mapping. A valuable guide in helping you build stronger customer experience programmes by developing effective customer experience strategies. The journey map is crucial in understanding and managing the customer's perception of your service or brand at critical touchpoints and prioritizing how to improve that experience.
This Is Service Design Doing
By Marc Stickdorn, Adam Lawrence, Markus Hormess, Jakob Schneider
How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You’ll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service design successfully in an organization.
Mapping Experiences
By Jim Kalbach
Designers, product and brand managers, marketing specialists, and business owners will discover how experience diagramming helps you determine where business goals and customer perspectives intersect. Armed with this insight, you can provide the people you serve with real value. Mapping experiences isn't just about product and service design; it's about understanding the human condition.
Service Design
By Andy Polaine et al
Service Design is an eminently practical guide to designing services that work for people. It offers powerful insights, methods, and case studies to help you design, implement, and measure multichannel service experiences with greater impact for customers, businesses, and society.
Business Model Shifts
By Patrick Van Der Pijl et al
Never before has the business world seen so much radical change. This change is accelerating, casting a spotlight on the economy and pointing out the businesses and business models that must adapt or die trying. As business leaders, decision makers, entrepreneurs, intrapreneurs, and change agents, it's up to you to redesign and shift your organizations' business models to ensure your organization lives on and thrives in the future. Business Model Shifts shows you how to do all this, and much more.
The Designing For Growth Field Book
By Jeanee Liedtka, Tim Ogilvie & Rachel Brozenske
Designing for Growth: A Design Thinking Tool Kit for Managers (D4G) showed how organizations can use design thinking to boost innovation and drive growth. This updated and expanded companion guide is a stand-alone project workbook that provides a step-by-step framework for applying the D4G tool kit and process to a particular project, systematically explaining how to address the four key questions of the design thinking approach.
Strategic Design
By Giulia Calabretta, Gerda Gemser & Ingo Karpen
This book introduces eight strategic design practices. These practices help the design professionals become familiar with effective tools for strategic innovation projects and give them a set of guidelines for easily and quickly applying these practices and tools.
Rethinking Users
By Michael Youngblood & Benjamin Chesluk
Rethinking Users introduces a radical new approach that questions some of our most fundamental ideas about the nature of user experience. It points to new opportunities to create products and services that help users in new ways. The book includes a deck of user archetype cards and step-by-step team activities for unlocking new user-centered thinking and design inspiration.
Stories That Stick
By Kindra Hall
Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies.
Professional storyteller and nationally-known speaker Kindra Hall reveals the four unique stories you can use to differentiate, captivate, and elevate.
Innovation & Entrepreneurship
By Peter F.Drucker
Peter Drucker's classic book on innovation and entrepreneurship
This is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline that explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. Superbly practical, Innovation and Entrepreneurship explains what established businesses, public service institutions, and new ventures need to know and do to succeed in today's economy.
The Innovator’s Dilemma
By Clayton M.Christensen
Christensen explains why most companies miss out on new waves of innovation. No matter the industry, he says, a successful company with established products will get pushed aside unless managers know how and when to abandon traditional business practices.
Offering both successes and failures from leading companies as a guide, The Innovator’s Dilemma gives you a set of rules for capitalizing on the phenomenon of disruptive innovation.
Think Like a UX Researcher
By David Travis & Philip Hodgson
Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You’ll discover how to plan and conduct UX research, analyze data, persuade teams to take action on the results and build a career in UX. The book will help you take a more strategic view of product design so you can focus on optimizing the user’s experience.
Sketching User Experiences
By Saul Greenberg et al
Sketching Working Experience: The Workbook provides information about the step-by-step process of the different sketching techniques. It offers methods called design thinking, as a way to think as a user, and sketching, a way to think as a designer. User-experience designers are designers who sketch based on their actions, interactions, and experiences. The book discusses the differences between the normal ways to sketch and sketching used by user-experience designers.
Laws Of UX
By Jon Yablonski
An understanding of psychology—specifically the psychology behind how users behave and interact with digital interfaces—is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design rather than working within the "blueprint" of how humans perceive and process the world around them.
UX Research
By Brad Nunnally & David Farkas
This book contains four sections, including a brief introduction to UX research, planning and preparation, facilitating research, and analysis and reporting. Each chapter includes a short exercise so you can quickly apply what you’ve learned.
UX Strategy
By Jaime Levy
User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want.
The User Experience Team Of One
By Leah Buley
The User Experience Team of One prescribes a range of approaches that have big impact and take less time and fewer resources than the standard lineup of UX deliverables. Whether you want to cross over into user experience or you're a seasoned practitioner trying to drag your organization forward, this book gives you tools and insight for doing more with less.
Visual Thinking
By Willemien Brand
Visual thinking and drawing are both becoming increasingly important in today's business settings. A picture really can tell a thousand words. Visualization is a crucial part of the journey for companies seeking to boost enterprise agility, break down silos and increase employee and customer engagement. This book will help brush aside misconceptions that may have prevented you using these techniques in your workplace.
Visual Doing
By Willemien Brand
After the success of 2017's Visual Thinking, the author noticed that people enjoy discovering how easy it is to use drawings in business communication. But they still have no guide to satisfy their desire to tell a visual story in a very simple way. That is why the author has now written Visual Doing. This book will fulfil this desire, not by drilling deeper into the advice in the first book, but by "undeepening" Chapters 3 and 4. These chapters, both about drawing in visual business settings, are now broken down into ready-to-implement skills and tools.
UX For Dummies
By Donald Chestnut et al
UX For Dummies is a hands-on guide to developing and implementing user experience strategy. Written by globally-recognized UX consultants, this essential resource provides expert insight and guidance on using the tools and techniques that create a great user experience, along with practical advice on implementing a UX strategy that aligns with your organisation's business goals and philosophy.
The Literature Review
By Diana Ridley
This Second Edition of Diana Ridley′s bestselling guide to the literature review outlines practical strategies for reading and note taking, and guides the reader on how to conduct a systematic search of the available literature, and uses cases and examples throughout to demonstrate best practice in writing and presenting the review.
How To Read A Paper
By Trisha Greenhalgh
Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and Required reading in many medical and healthcare institutions, How to Read a Paper is a clear and wide-ranging introduction to evidence-based medicine and healthcare, helping readers to understand its central principles, critically evaluate published data, and implement the results in practical settings.
The Literature Review
By Lawrence A.Machi & Brenda T.Mcevoy
This pioneering book has provided countless graduate students and researchers with a road map to a quality literature review. Using its six-step model, you’ll narrow your research topic, focus your literature search, negotiate the myriad of books, periodicals, and reports about your topic―and, of course, write the review.
The Sketchnote Handbook
By Mike Rohde
This gorgeous, fully illustrated handbook tells the story of sketchnotes--why and how you can use them to capture your thinking visually, remember key information more clearly, and share what you've captured with others. Author Mike Rohde shows you how to incorporate sketchnoting techniques into your note-taking process--regardless of your artistic abilities--to help you better process the information that you are hearing and seeing through drawing.