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Aim For Behavior
Aim For Behavior
SERVICES
SHIFT METHOD
TRAINING
TOOLKIT & COURSES
TOOLS
ABOUT
GET IN TOUCH
SERVICES
SHIFT METHOD
TRAINING
TOOLKIT & COURSES
TOOLS
ABOUT
GET IN TOUCH
What is the Behavior Change Intervention Ontology
Patty M 4/13/23 Patty M 4/13/23

What is the Behavior Change Intervention Ontology

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My journey 7-8 years ago, when I used to live in Singapore was around AI - think something like the ChatGPT</a> of that time.
Patty M 4/13/23 Patty M 4/13/23

My journey 7-8 years ago, when I used to live in Singapore was around AI - think something like the ChatGPT of that time.

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Are We Skipping a Crucial Step in Human-Centered Design? Why Incorporating a Scientific Approach is Essential for Creating Effective Solutions
Patty M 4/13/23 Patty M 4/13/23

Are We Skipping a Crucial Step in Human-Centered Design? Why Incorporating a Scientific Approach is Essential for Creating Effective Solutions

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Are you a fan of checklists? or are you simply not using them as best as you could?
Patty M 4/13/23 Patty M 4/13/23

Are you a fan of checklists? or are you simply not using them as best as you could?

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Our Journeys are missing a very important layer and here is how to fix it.
Patty M 3/21/23 Patty M 3/21/23

Our Journeys are missing a very important layer and here is how to fix it.

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If an Empathy Map is made to help designers understand users, how are you designing for the user without understanding psychology and behavior?
Patty M 3/21/23 Patty M 3/21/23

If an Empathy Map is made to help designers understand users, how are you designing for the user without understanding psychology and behavior?

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How can we use a Behavioral Systems Map + Behavior + Journey Mapping to deliver better outcomes?
Patty M 3/21/23 Patty M 3/21/23

How can we use a Behavioral Systems Map + Behavior + Journey Mapping to deliver better outcomes?

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Working alone or with a great team doesn’t matter.
Patty M 3/14/23 Patty M 3/14/23

Working alone or with a great team doesn’t matter.

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How can we combine Journey Mapping and Behavioral Science to get better outcomes?
Patty M 3/14/23 Patty M 3/14/23

How can we combine Journey Mapping and Behavioral Science to get better outcomes?

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Can we create friction to improve an experience?
Patty M 3/10/23 Patty M 3/10/23

Can we create friction to improve an experience?

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Most workshops end up as a pile of Post IT note garbage.
Patty M 3/10/23 Patty M 3/10/23

Most workshops end up as a pile of Post IT note garbage.

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Here are 5 Myths about Behavioral Science/ Behavior Change
Patty M 3/6/23 Patty M 3/6/23

Here are 5 Myths about Behavioral Science/ Behavior Change

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Here are some tips to help you remove habits and behaviors.
Patty M 3/5/23 Patty M 3/5/23

Here are some tips to help you remove habits and behaviors.

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Have you ever interacted with a good chatbot? (are they still a thing?) 🤔
Patty M 3/5/23 Patty M 3/5/23

Have you ever interacted with a good chatbot? (are they still a thing?) 🤔

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You need to sell the transformation people will experience (the change in behavior) and NOT the features
Patty M 3/1/23 Patty M 3/1/23

You need to sell the transformation people will experience (the change in behavior) and NOT the features

The change in behavior

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Addiction by Design is not the objective of Behavioral Design!
Patty M 3/1/23 Patty M 3/1/23

Addiction by Design is not the objective of Behavioral Design!

Addiction by Design Book

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Matrix with 4 behavior design principles that are simple to remember and to use
Patty M 3/1/23 Patty M 3/1/23

Matrix with 4 behavior design principles that are simple to remember and to use

EAST Framework

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Behavioral Science Courses (Online)
Patty M 3/1/23 Patty M 3/1/23

Behavioral Science Courses (Online)

Behavioral Science Courses

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Can Service Design and Behavioral Science work nicely together?
Patty M 2/18/23 Patty M 2/18/23

Can Service Design and Behavioral Science work nicely together?

Service Design and Behavior Design

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Outcomes over Outputs is the wrong message to send to your team
Patty M 2/18/23 Patty M 2/18/23

Outcomes over Outputs is the wrong message to send to your team

Outcomes over Outputs

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