Behavior and Design Books

Behavior Change Books and Service Design Books

Are you curious about books I use that help me with frameworks and models in behavior change?

Here are a few good ones I have close at hand.

📗 Engaged by Amy Bucher
This is a great actionable, go-to book, talks about using Self Determination theory as well as the COM-B model. If you go to Amy's website you can find some great resources

Amy works at Lirio where they are combining behavioral science and AI

📕 Designing for Behavior Change by Stephen Wendel
He uses his DECIDE framework:

>Define the problem.
>Explore the context.
>Craft the intervention.
>Implement within the product.
>Determine its impact.
>Evaluate next steps

Stephen works for Busara a nonprofit organization that uses social and behavioral science to solve problems in development and poverty. (fun fact, he lives in Costa Rica - my other nationality 🇸🇪 🇨🇷 )

📖 The Behavior Change Wheel by Susan Michie and Robert West
shows the COM-B model, Behavior Change Wheel - which is a go-to model for my work. Their work at UCL lets us all have open frameworks and models to help people make better choices.

📙 Design for How People Think by John Whalen, PhD
looks at a model of 6 minds, more geared towards product and service design.

>Language
>Wafinding
>Vision/Attention
>Memory
>Emotion
>Decision Making

John works at Brilliant Experience

I'm a big believer in mixed models, so I included 2 bonus books that are not BeSci related:

📚 The Design Thinking Playbook by Michael Lewrick, Ph.D, MBA
He has written many design thinking books and is currently running his own agency Lewrick & Company where they are applying design thinking, lean startup, and business ecosystem design.

📔 This is Service Design Doing by Marc Stickdorn Adam StJohn Lawrence and friends.

Mark is leading Smaply a company helping companies manage customer experience and Adam is a practitioner and also an adjunct professor at IE Business School (I also attended IE, fun times in Madrid)

💡 These books are great ways to get introduced and to start experimenting and building better experiences using a behavioral lens.

😍 I love these books because they give you frameworks and actionable plays you can use.

These are other ways I can help you:

1 ) Get my Behavior Basics Course: Learn to add that missing Behavioral Science layer to your products and services in an easy and practical way

2) Explore my services: I work on small projects or as part of your team

3) Frameworks: Get access to my frameworks and tools

4) If you want to get Behavior Science and Innovation Tools join my newsletter below 👇