Where Strategy Breaks Down, We Fix the Behavior.

Most organizations lose millions because the behavior behind strategy isn’t aligned. We pinpoint the friction and design systems that drive real execution

Strategic Friction Costs You Millions

Leadership Misalignment

For: CHROs, COOs, Transformation Leads

When leadership isn’t aligned, strategy stalls. We pinpoint friction points that cost millions in delayed decisions and inconsistent execution.

    Strategic Friction Areas:

  • Conflicting directives post-M&A
  • Leadership behaviors that contradict strategy
  • Inconsistent decision-making that derails execution

Operational Gaps & Execution Delays

For: COOs, Process Improvement Leaders

Execution gaps cost more than missed deadlines – they bleed millions in wasted resources. We map where processes break down and align systems to close the gaps.

    Strategic Friction Areas:

  • Delayed rollouts due to operational drag
  • Process bottlenecks that block execution
  • Disconnected systems that slow progress

Cultural Resistance & Change Fatigue

For: CHROs, Heads of People & Culture

Culture gaps aren’t just morale issues – they’re strategic risks that derail transformation. We identify hidden resistance and align behaviors to keep change on track.

    Strategic Friction Areas:

  • Resistance to new initiatives
  • Inconsistent cultural messaging
  • Behavioral gaps that erode strategic alignment

Your Strategy Isn’t the Problem
– Your System Is

1. Find The Real Barriers

We uncover exactly why people aren't following the strategy or using your product. Our systematic diagnosis reveals obstacles that traditional approaches miss completely.

2. Design The Complete System

We redesign workspaces, tools, processes, and incentives to make the right behaviors the easiest option. This creates an environment where strategic actions happen naturally.

3. Test Before Full Rollout

We quickly test key parts of the system with real users to prove they work. This fast validation ensures measurable behavior change before full implementation.

4. Implement & Build Capability

We guide the rollout of your new system, measure results, and transfer our methods to your team so you can sustain the change long after we're gone.

Where training and communication focus on telling people what to do, Behavioral System Architecture™ redesigns their environment so the right behaviors become the natural choice. This is why our clients see an immediate improvement in execution where traditional approaches have failed.

Fixing Strategic Friction for Global Leaders

Our systems-based approach has driven measurable impact for global organizations.
Problem: Post-M&A integration stalled, risking strategic value.
Solution: Aligned executive teams and mapped operational friction points.
Outcome: Stabilized integration and accelerated synergy.
Problem: Major transformation project delayed, with significant risk.
Solution: Diagnosed behavioral bottlenecks, redesigned accountability systems.
Outcome: Reduced execution delays and delivered project on time.
Problem: Cultural resistance undermined digital adoption.
Solution: Recalibrated leadership behaviors and incentives.
Outcome: Increased adoption and reduced resistance to change.
Problem: Inconsistent leadership actions stalled strategy.
Solution: Facilitated alignment workshops, mapped decision rights.
Outcome: Unified leadership and accelerated execution.

With our deep understanding of behavior we help you design better experiences.

Want to learn more?

Let’s talk about how a behavior-driven approach can unlock better outcomes for your organization.

Robert Meza

Founder and Director Aim for Behavior

My journey started with innovation and design and later blending behavioral science. I've always been passionate about understanding why people do the things they do.

I started Aim For Behavior to help companies deliver scientific and evidence based change that improves customer and employees experiences.

I share my insights with over 48,000 people each week on Linkedin