https://www.aimforbehavior.com/articles
daily
0.75
2024-02-21
https://www.aimforbehavior.com/articles/6-free-psychology-courses-every-designer-innovator-and-change-maker-should-take
monthly
0.5
2023-11-01
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/d19c6b08-a41d-431e-a2c0-34a8c09f48c2/Behavior+Science+Courses+%281%29.jpg
Robert's Thoughts and Ideas - 6 Free Psychology Courses- Every Designer, Innovator and Change Maker should take - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://www.aimforbehavior.com/articles/psychological-safety-in-organizations-needs-a-holistic-approach
monthly
0.5
2023-09-06
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/cfe86613-d70c-48a6-b4f0-53e26c326a66/PsychologicalSafety.jpeg
Robert's Thoughts and Ideas - Psychological safety in organizations needs a holistic approach. - Make it stand out
Link to the article: https://www.frontlinebesci.com/p/making-sure-psychological-safetystays
https://www.aimforbehavior.com/articles/behavioral-science-courses-2023-pcww5
monthly
0.5
2023-11-01
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/8cc2636d-efa8-4a08-85ff-7227e1524b2d/Home+%283%29.png
Robert's Thoughts and Ideas - Behavioral Science Courses - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://www.aimforbehavior.com/articles/what-most-people-think-are-habits-are-most-probably-routines
monthly
0.5
2023-09-04
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/015e890c-c821-43a4-a39c-e798e5517326/HabitBooks.jpeg
Robert's Thoughts and Ideas - What most people think are habits are most probably routines. - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://www.aimforbehavior.com/articles/learning-the-drivers-of-behavior-change-is-something-that-is-foundational-to-creating-great-experiences
monthly
0.5
2023-08-31
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/2e70a58f-3fe0-454f-ab2c-92707df8e70a/COMB-COURSE.jpeg
Robert's Thoughts and Ideas - Learning the drivers of behavior change is something that is foundational to creating great experiences. - Make it stand out
Access to the Behavior Diagnosis Course: https://www.aimforbehavior.com/courses-behavior-science-com-b
https://www.aimforbehavior.com/articles/how-can-behavioral-science-help-to-change-organizational-behaviors
monthly
0.5
2023-08-30
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/b525e4cb-be2b-434e-b862-d4df8bd9daf2/ContextToBehaviorChange.jpeg
Robert's Thoughts and Ideas - How can Behavioral Science help to change organizational behaviors? - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://www.aimforbehavior.com/articles/do-you-think-design-research-is-something-that-is-overlooked-or-misunderstood
monthly
0.5
2023-08-28
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/a03834e8-91a8-41ea-85db-87594a2adebd/UXBooks.jpeg
Robert's Thoughts and Ideas - Do you think Design Research is something that is overlooked or misunderstood? - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://www.aimforbehavior.com/articles/what-are-your-character-strengths
monthly
0.5
2023-08-25
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/61224590-a637-4388-b5ea-4b82e74dc597/CharacterStrength.jpeg
Robert's Thoughts and Ideas - What are your character strengths? - Make it stand out
Image Credit; Big Think
https://www.aimforbehavior.com/articles/want-to-start-learning-about-behavior-change
monthly
0.5
2023-08-24
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/ca65e55d-516e-4227-a9b1-259f2c87d815/BehChangeBooksImage.jpeg
Robert's Thoughts and Ideas - Want to start learning about Behavior Change? - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://www.aimforbehavior.com/articles/what-excites-me-about-behavioral-science-is-the-multi-disciplinary-approach-that-we-take-to-solve-complex-problems
monthly
0.5
2023-08-22
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/1d679edf-5cb4-4a88-93a3-a386d5de6ee2/EvolutionBSimage.jpeg
Robert's Thoughts and Ideas - What excites me about Behavioral Science is the multi-disciplinary approach that we take to solve complex problems. - Make it stand out
Image credit: Veronika Plant in Collaboration with Robin Schimmelpfennig and Michael Muthukrishna (2023)
https://www.aimforbehavior.com/articles/how-can-we-apply-a-behavioral-lens-to-cybersecurity-in-organizations-and-take-a-more-holistic-approach
monthly
0.5
2023-08-18
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/47697eb9-830f-4881-a6f0-43a752d4edc7/BehCyberSecurity.jpeg
Robert's Thoughts and Ideas - How can we apply a behavioral lens to cybersecurity in organizations and take a more holistic approach? - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://www.aimforbehavior.com/articles/motivation-quality-matters-for-your-customers-and-employees
monthly
0.5
2023-08-18
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/a830073b-9b58-4ace-9d21-ba8c21d078d6/SDTImage.jpeg
Robert's Thoughts and Ideas - Motivation quality matters for your customers and employees! - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://www.aimforbehavior.com/articles/can-you-increase-donations-by-applying-some-behavioral-science
monthly
0.5
2023-08-15
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/ec6fbf51-d31b-423d-b921-afc161fa8c1b/Screenshot+2023-08-07+at+16.59.25.png
Robert's Thoughts and Ideas - Can you increase donations by applying some Behavioral Science? - Make it stand out
Full video campaign: https://www.youtube.com/watch?v=zVuWtWZh4oQ
https://www.aimforbehavior.com/articles/the-cubes-toolkit-aims-to-enhance-understanding-and-enable-peoples-behaviors
monthly
0.5
2023-08-14
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/8c43d07b-9e42-4da3-a725-94b26738803c/CUBES.jpeg
Robert's Thoughts and Ideas - The CUBES toolkit aims to enhance understanding and enable people's behaviors. - Make it stand out
Author: Engl E and Sgaier SK. CUBES 2020
https://www.aimforbehavior.com/articles/should-we-gamify-things-like-sleep
monthly
0.5
2023-08-11
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Robert's Thoughts and Ideas - Should we gamify things like sleep? - Make it stand out
Image: Pokemon Sleep
https://www.aimforbehavior.com/articles/how-can-we-help-employees-be-empowered
monthly
0.5
2023-08-09
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/f29ba3e0-ad88-4e9f-8fc5-e0ecdc56b295/employeeempoweredimage.jpeg
Robert's Thoughts and Ideas - How can we help employees be empowered? - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://www.aimforbehavior.com/articles/here-are-4-behavior-design-principles-that-are-simple-to-use
monthly
0.5
2023-08-08
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/7e1fa5e8-a4cc-45f1-a436-0a99555f5048/EASTFramework.jpeg
Robert's Thoughts and Ideas - Here are 4 behavior design principles that are simple to use! - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://www.aimforbehavior.com/articles/dark-patterns-are-not-the-objective-of-behavioral-design
monthly
0.5
2023-08-07
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/66f65828-0595-4f88-80b8-10b03efbab86/addictionbydesign.jpeg
Robert's Thoughts and Ideas - Dark Patterns are not the objective of Behavioral Design! - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://www.aimforbehavior.com/articles/is-your-organization-good-at-solving-the-right-problems
monthly
0.5
2023-08-04
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/1c990e66-a52d-4394-9326-3f6056ed40ae/problemsolvingimage.jpeg
Robert's Thoughts and Ideas - Is your organization good at solving the right problems? - Make it stand out
Link to article: https://hbr.org/2017/01/are-you-solving-the-right-problems
https://www.aimforbehavior.com/articles/i-had-a-panic-attack-about-10-years-ago-during-a-meeting-and-after-i-had-drank-some-coffee
monthly
0.5
2023-08-02
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/c76f19ae-5198-44d9-97da-2007af3d389d/panicattack.jpeg
Robert's Thoughts and Ideas - I had a Panic Attack about 10 years ago, during a meeting and after I had drank some coffee. - Make it stand out
Link to article: https://ideas.ted.com/the-science-behind-panic-attacks-and-what-can-you-do-to-manage-them/#:~:text=Your%20hypothalamus%20fires%20messages%20via,it%20to%20take%20defensive%20action
https://www.aimforbehavior.com/articles/some-examples-of-intervention-types-and-what-they-are-for-both-employee-experience-and-digital-products
monthly
0.5
2023-07-31
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/5966474f-c9db-466a-804a-f7fb1846d14d/interventiontypesimage.jpeg
Robert's Thoughts and Ideas - Some examples of intervention types and what they are for both employee experience and digital products. - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://www.aimforbehavior.com/articles/lets-explore-an-engaging-approach-to-designing-solutions-for-behavior-change-using-the-com-b-model-and-the-behavior-change-wheel
monthly
0.5
2023-07-31
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/0fccd5e6-5b65-4585-9e80-bb4867b26ac4/BCWheelimage.jpeg
Robert's Thoughts and Ideas - Let's explore an engaging approach to designing solutions for behavior change using the COM-B Model and the Behavior Change Wheel. - Make it stand out
Image credit: Yoon et. al (2022) 'Facilitators and Barriers to Uptake of Community-Based Diabetes Prevention Program Among Multi-Ethnic Asian Patients With Prediabetes'"
https://www.aimforbehavior.com/articles/can-psychological-safety-improve-business-outcomes
monthly
0.5
2023-07-26
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/bc2a11c5-6c72-440e-b95b-e3e68455a14d/Screen+Shot+2023-07-17+at+2.47.02+PM.png
Robert's Thoughts and Ideas - Can Psychological Safety Improve Business Outcomes? - Make it stand out
Credit: Decision Lab
https://www.aimforbehavior.com/articles/do-you-know-the-active-ingredients-in-the-solutions-you-provide-to-your-customers-or-employees
monthly
0.5
2023-07-25
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/5019f302-e470-491e-a291-146a9bde3581/BCTimage.jpeg
Robert's Thoughts and Ideas - Do you know the “active ingredients” in the solutions you provide to your customers or employees? - Make it stand out
Image taken from my Behavior Design Basics course
https://www.aimforbehavior.com/articles/this-is-a-great-toolkit-created-by-the-aucklandnbspcouncil
monthly
0.5
2023-07-24
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/be6174fb-46fe-477c-a317-40a30f6645bb/aucklandcouncil.png
Robert's Thoughts and Ideas - This is a great toolkit created by the Auckland Council. - Make it stand out
Credit: Auckland Council
https://www.aimforbehavior.com/articles/how-can-you-remove-friction-and-barriers-in-your-website-using-behavioral-insights
monthly
0.5
2023-07-21
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/5db878e0-9c21-4b2f-af0e-b44e26f99716/Screen+Shot+2023-07-17+at+1.42.28+PM.png
Robert's Thoughts and Ideas - How can you remove friction and barriers in your website using behavioral insights? - Make it stand out
Credit: NSW Government
https://www.aimforbehavior.com/articles/there-are-hundreds-of-cognitive-biases-in-existence
monthly
0.5
2023-07-20
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/02ee79ba-7959-487e-8f4f-13344021a3bc/cognitivebiascodeximage.jpeg
Robert's Thoughts and Ideas - There are hundreds of cognitive biases in existence. - Make it stand out
Image credit — Visual Capitalist
https://www.aimforbehavior.com/articles/dont-let-the-title-fool-you-behavioral-insights-can-be-used-in-both-the-public-and-private-sector
monthly
0.5
2023-07-19
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/59d6e03f-2357-4ee0-a284-94b77f52c595/OECD.png
Robert's Thoughts and Ideas - Don't let the title fool you, Behavioral Insights can be used in both the Public and Private Sector. - Make it stand out
Credit: Chiara Varazzani at OECD-OCDE
https://www.aimforbehavior.com/articles/here-are-4-takeaways-from-unfck-your-brain-by-faith-g-harper
monthly
0.5
2023-07-18
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/6b2a5fe6-ad22-4b75-b91b-cd35340e9628/uncukyourbrain.jpeg
Robert's Thoughts and Ideas - Here are 4 takeaways from Unf#ck Your Brain by Faith G Harper. - Make it stand out
Book by: Faith G Harper
https://www.aimforbehavior.com/articles/can-neuroscience-help-you-manage-your-brain
monthly
0.5
2023-07-17
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/badecc39-4569-4554-82f7-91d697aae6e9/habitjournalimage.jpeg
Robert's Thoughts and Ideas - Can neuroscience help you manage your brain? - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://www.aimforbehavior.com/articles/are-you-building-the-right-experience-for-your-employees-or-customers
monthly
0.5
2023-07-12
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/62e1533d-02de-4ecf-aaf0-7af8e30c8bd4/mappingassumptionsimage.jpeg
Robert's Thoughts and Ideas - Are you building the Right Experience for your employees or customers? - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://www.aimforbehavior.com/articles/this-playbook-helps-financial-service-designers-to-apply-behavioral-design-and-users-to-ask-for-better-services
monthly
0.5
2023-07-11
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/7a1c49a9-e3e1-4ff0-bd43-248a5beced15/Screenshot+2023-07-05+at+14.27.43.png
Robert's Thoughts and Ideas - This playbook helps financial service designers to apply behavioral design (and users to ask for better services). - Make it stand out
Credit: Ideas42
https://www.aimforbehavior.com/articles/why-is-gamification-being-used-without-any-understanding
monthly
0.5
2023-07-10
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/6313497c-92a7-4f6b-99ae-445d83b382be/gamificationimage.jpeg
Robert's Thoughts and Ideas - Why is Gamification being used without any understanding? - Make it stand out
Image and study: (Cheng VWS, et al 2019)
https://www.aimforbehavior.com/articles/what-could-the-elements-of-an-ai-prompt-be-for-behavioral-science
monthly
0.5
2023-07-08
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/3fdb2107-0c0a-4b0c-8258-9fb94cc51f1b/elemetsofpromptimage.jpeg
Robert's Thoughts and Ideas - What could the elements of an AI prompt be for Behavioral Science? - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://www.aimforbehavior.com/articles/people-ai-not-ai-people-
monthly
0.5
2023-07-07
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/af1e89e0-a476-4bc1-8ef5-4a67942826e1/Screenshot+2023-07-05+at+14.13.48.png
Robert's Thoughts and Ideas - People + AI Not AI - People - Make it stand out
Credit: People + AI Research (PAIR) a multidisciplinary team at Google - Link to Slides
https://www.aimforbehavior.com/articles/do-you-build-your-journey-with-great-storytelling-and-storyboards
monthly
0.5
2023-07-06
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/54961e4d-967a-4a7c-9f4e-57358c7d4265/storyboard.jpeg
Robert's Thoughts and Ideas - Do you build your journey with great storytelling and storyboards? - Make it stand out
Image credit: Brian Chesky
https://www.aimforbehavior.com/articles/summer-reading-is-in-full-swing
monthly
0.5
2023-07-05
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/669456cf-64db-463c-afe5-523aa2d456b8/summerbookreadingimage.jpeg
Robert's Thoughts and Ideas - Summer reading is in full swing - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://www.aimforbehavior.com/articles/this-is-how-i-make-patterns-and-build-behavior-design-components-to-help-ideate-new-products-for-my-clients
monthly
0.5
2023-07-05
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/2bbc0a1e-cee1-4e11-b120-4e8fedcaff7f/TacticsImage.jpeg
Robert's Thoughts and Ideas - This is how I make patterns and build behavior design components to help ideate new products for my clients. - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://www.aimforbehavior.com/articles/how-do-we-move-away-from-spending-95-of-our-work-time-on-execution-mode
monthly
0.5
2023-07-05
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/688b48cb-cef0-483a-b294-8e601f213a77/strategicthinking.jpeg
Robert's Thoughts and Ideas - How do we move away from spending 95% of our work time on execution mode? - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://www.aimforbehavior.com/articles/the-a-hrefhttpswwwlinkedincomcompanyworld-health-organizationworld-health-organizationa-has-made-the-first-ever-global-resolution-on-behavioral-sciences-for-health-a-reality
monthly
0.5
2023-06-26
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/9cd90177-bbff-4480-8156-acac54e3fef5/Screen+Shot+2023-06-26+at+11.29.29+AM.png
Robert's Thoughts and Ideas - The World Health Organization</a> has made the first-ever global resolution on behavioral sciences for health a reality. - Make it stand out
Credit: WHO
https://www.aimforbehavior.com/articles/are-you-a-great-listener
monthly
0.5
2023-06-21
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/108ead20-3005-4726-a0d3-7519fa77b1b7/goodlistenerimage.jpeg
Robert's Thoughts and Ideas - Are you a great listener? - Make it stand out
Book: Empathy HBR Emotional Intelligence Series
https://www.aimforbehavior.com/articles/ais-value-lies-in-knowing-how-to-frame-a-need-an-outcome-or-a-problem
monthly
0.5
2023-06-19
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/2aa446cc-031e-45de-8cc0-eca689eddefd/AIEngineering.jpeg
Robert's Thoughts and Ideas - AI’s value lies in knowing how to frame a need, an outcome or a problem. - Make it stand out
Link to the article: Harvard Business Review
https://www.aimforbehavior.com/articles/do-you-know-the-behavior-change-techniques-taxonomy
monthly
0.5
2023-06-19
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/09d3dd4a-3f95-4cea-949a-c9565b0d2710/BCTCards.jpeg
Robert's Thoughts and Ideas - Do you know The Behavior Change Techniques Taxonomy? - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://www.aimforbehavior.com/articles/what-kind-of-critical-thinker-are-you-well-it-may-depend
monthly
0.5
2023-06-09
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/97ff7224-dd99-4538-ad80-bd32aef679c8/criticalthinkeranalysisimage.jpeg
Robert's Thoughts and Ideas - What kind of Critical Thinker are you? Well, it may depend.... - Make it stand out
Image credit: http://s3.amazonaws.com/fieldexperiments-papers2/papers/00726.pdf
https://www.aimforbehavior.com/articles/i-read-a-post-recently-that-said-99-of-people-will-ignore-this
monthly
0.5
2023-06-09
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/9d15ede4-3e70-4c8f-9aea-166c4b5c2438/GoogleAI.jpeg
Robert's Thoughts and Ideas - I read a post recently that said - "99% of people will ignore this" - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://www.aimforbehavior.com/articles/the-nice-people-at-a-hrefhttpswwwlinkedincomcompanybehscientistbehavioral-scientista-have-put-up-some-great-books-for-summer-reading
monthly
0.5
2023-06-09
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/3ed99340-bee1-4962-8d81-70cfebc34a57/SummerBookList.jpeg
Robert's Thoughts and Ideas - The nice people at Behavioral Scientist</a> have put up some great books for summer reading - Make it stand out
Image credit: Behavioral Scientist
https://www.aimforbehavior.com/articles/here-is-a-great-way-to-look-at-and-design-for-empathy
monthly
0.5
2023-05-23
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/15616e01-79ef-400f-ba3e-4db6e14df044/empathyimage.jpeg
Robert's Thoughts and Ideas - Here is a great way to look at and design for empathy - Make it stand out
image: Indi Young
https://www.aimforbehavior.com/articles/do-we-need-to-innovate-personas
monthly
0.5
2023-05-23
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/8b25ecda-d5df-4781-b87e-43d727a54091/personabuildingbloacks.jpeg
Robert's Thoughts and Ideas - Do we need to innovate personas? - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://www.aimforbehavior.com/articles/ever-heard-of-sludge
monthly
0.5
2023-05-23
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/185348f6-8527-44f2-95fa-ab30a8f9a63f/Screenshot+2023-05-23+at+11.34.16.png
Robert's Thoughts and Ideas - Ever heard of "Sludge"? - Make it stand out
Image: https://www.nsw.gov.au/
https://www.aimforbehavior.com/articles/culture-is-and-should-be-something-we-include-when-designing-for-behavior-change
monthly
0.5
2023-05-17
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/812e3b0e-ba03-43ca-adeb-b984dc7d3476/CultureMap.jpg
Robert's Thoughts and Ideas - Culture is and should be something we include when designing for behavior change. - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://www.aimforbehavior.com/articles/here-is-a-free-question-bank-with-over-350-questions-that-you-can-use-for-your-products-and-services
monthly
0.5
2023-05-17
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/7ab46ffb-7dce-4802-8db9-277b700718b7/MazeQuestionBank.jpeg
Robert's Thoughts and Ideas - Here is a free question bank with over 350 questions that you can use for your products and services. - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://www.aimforbehavior.com/articles/have-you-ever-been-angry-at-your-coworker
monthly
0.5
2023-05-12
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/7fb4e2dc-038a-46d3-bc52-3f27128e33d5/juntoimage.jpeg
Robert's Thoughts and Ideas - Have you ever been angry at your coworker? - Make it stand out
image: The Junto Institute
https://www.aimforbehavior.com/articles/how-can-you-find-barriers-to-behavior-change-in-your-customers-and-employees
monthly
0.5
2023-05-08
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/18b4ad6d-1997-47eb-aea1-17726e403666/COMBandTDF.jpeg
Robert's Thoughts and Ideas - How can you find barriers to behavior change in your customers and employees? - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://www.aimforbehavior.com/articles/have-you-counted-how-many-steps-it-takes-to-complete-an-action-with-your-service
monthly
0.5
2023-05-08
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/be62df99-d68d-49c6-bbcf-e48a0f0a790a/mappingjourney.jpeg
Robert's Thoughts and Ideas - Have you counted how many steps it takes to complete an action with your service? - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://www.aimforbehavior.com/articles/how-can-you-design-a-better-work-experience
monthly
0.5
2023-05-08
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/63b4c56d-d504-44f5-9ec8-659e07537de4/Motivation.jpeg
Robert's Thoughts and Ideas - How can you design a better work experience? - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://www.aimforbehavior.com/articles/can-human-centred-design-and-behavioral-science-help-you-achieve-better-outcomes
monthly
0.5
2023-05-08
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/4fa1be80-e806-46cf-adfc-0c99c9793f2f/DefineUserBehaviorChange.jpeg
Robert's Thoughts and Ideas - Can Human Centred Design and Behavioral Science help you achieve better outcomes? - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://www.aimforbehavior.com/articles/i-worry-we-will-spend-even-less-time-in-the-problem-space-with-ai
monthly
0.5
2023-05-08
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/7948813a-7e9e-4db1-9af7-26ac28cc9c84/chatgpt.jpeg
Robert's Thoughts and Ideas - I worry we will spend even less time in the problem space with AI - Make it stand out
Image credit: Erick Mohr
https://www.aimforbehavior.com/articles/traditional-personas-have-a-bad-reputation-here-is-a-better-way-to-build-a-persona-using-behavior-insights
monthly
0.5
2023-04-17
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/381304e4-d59b-4a2d-bab5-2cf11d6e7001/behavioralpersonaimage.jpeg
Robert's Thoughts and Ideas - Traditional personas have a bad reputation - here is a better way to build a persona using behavior insights - Make it stand out
Image taken from my framework on Miro
https://www.aimforbehavior.com/articles/are-we-too-focused-on-the-doing-and-not-enough-on-the-thinking-
monthly
0.5
2023-04-17
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/b0152aed-845d-4c1d-868c-733036fdc9e1/ideatedecidedesign.jpeg
Robert's Thoughts and Ideas - Are we too focused on the "doing" and not enough on the thinking? - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://www.aimforbehavior.com/articles/what-is-your-communication-style-at-work-directing-guiding-or-following
monthly
0.5
2023-04-17
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/af398639-c8b6-4d3a-b6ac-9972a2d2319c/communicatingstyles.jpeg
Robert's Thoughts and Ideas - What is your communication style at work? Directing, Guiding, or Following? - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://www.aimforbehavior.com/articles/what-is-the-behavior-change-intervention-ontology
monthly
0.5
2023-04-17
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/867e4fbc-d836-4dd6-a546-e98ab8460f92/Behavior+Change+Intervention+Ontolog.jpeg
Robert's Thoughts and Ideas - What is the Behavior Change Intervention Ontology - Make it stand out
image credit: https://www.researchgate.net/figure/Ontology-of-behavior-change-interventions64Note-The-diagram-represents-how-features_fig2_322723972
https://www.aimforbehavior.com/articles/my-journey-7-8-years-ago-when-i-used-to-live-in-singapore-was-around-ai-think-something-like-the-a-hrefhttpswwwlinkedincomcompanychatgptonlinechatgpta-of-that-time
monthly
0.5
2023-04-13
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/1401d1de-b069-456f-8e48-251d8f8969af/AI.ArticleRobertMeza.jpeg
Robert's Thoughts and Ideas - My journey 7-8 years ago, when I used to live in Singapore was around AI - think something like the ChatGPT</a> of that time. - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://www.aimforbehavior.com/articles/are-we-skipping-a-crucial-step-in-human-centered-design-why-incorporating-a-scientific-approach-is-essential-for-creating-effective-solutions
monthly
0.5
2023-04-17
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/9f96cdca-da5a-47b1-afc4-dff5c0d1f4f2/scienceanddesign.jpeg
Robert's Thoughts and Ideas - Are We Skipping a Crucial Step in Human-Centered Design? Why Incorporating a Scientific Approach is Essential for Creating Effective Solutions - Make it stand out
As designers, our responsibility is to create solutions that truly meet the needs of the people we are designing for. This involves more than just empathizing with them - it requires a deep understanding of their behavior, decision-making, and psychology. In the past, I believed that the key to human-centered design was simply getting in a room, filling out a canvas, defining the problem, exploring, and being in a co-creation session (ok, this is a bit reductionist, but you get the point). All valid and important activities. However, I soon realized that this approach was not enough. When the products, services, and processes were put into the real world, they didn't always solve the issues, and sometimes even caused more problems. So, I asked myself, how can we truly understand people? This is what led me to incorporate behavioral science into my design process. By using an evidence-based approach to define the human problem, we can gain a deeper understanding of the people we are designing for, including their context, environment, capabilities, and motivations. As Nigel Cross wrote in his paper Designerly ways of knowing, "What designers know about especially is the ‘artificial world’ - the human-made world of artefacts...Their knowledge, skills, and values lie especially in the techniques of the artificial. (Not ‘the sciences of the artificial’.)" - but there is no reason why they can't know and both. It's important to note that, when designing solutions, both Human-Centered Designers and Behavioral Scientists can benefit from adopting a behavioral mindset and a design mindset, respectively - Aligning and Combining. We should therefore avoid an 'or' framing - (meaning using Behavior Science or Human Centered Design) which can lead to prioritizing science over design or vice versa. The truth is that for me the hope is that we don't have just behavioral scientists, but that the process and ways of working become the norm for innovation and design and other teams. Incorporating behavioral science into human-centered design is a constant journey of learning and applying and re-learning. It's not a silver bullet, but it can help designers create solutions that are more effective and beneficial for everyone involved. (Reduce the risk and have a better hypothesis) As designers, we have a responsibility to truly understand people and design to help enable them. As a community, we need to continue to iterate, learn, and improve our work so that we can create solutions that truly meet the needs of the people we are designing for. P.S - the quick image I made probably does not represent well enough the combining of things, but my goal here is to open up the conversation. These are other ways I can help you: 1 ) Get my Behavior Science and Design Courses: Learn to add that missing Behavioral Science layer to your products and services in an easy and practical way 2) Explore my services: I work on small projects or as part of your team 3) Frameworks: Get access to my free frameworks and tools 4) If you want to get Behavior Science and Innovation Tools join my Newsletter
https://www.aimforbehavior.com/articles/are-you-a-fan-of-checklists-or-are-you-simply-not-using-them-as-best-as-you-could
monthly
0.5
2023-04-13
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/090569c1-af5a-4b36-9e5f-5a27961646f2/TheChecklist.jpg
Robert's Thoughts and Ideas - Are you a fan of checklists? or are you simply not using them as best as you could? - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://www.aimforbehavior.com/articles/our-journeys-are-missing-a-very-important-layer-and-here-is-how-to-fix-it
monthly
0.5
2023-03-21
https://www.aimforbehavior.com/articles/if-an-empathy-map-is-made-to-help-designers-understand-users-how-are-you-designing-for-the-user-without-understanding-psychology-and-behavior
monthly
0.5
2023-04-13
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/01bd216d-b4ef-4b30-a330-b83a034ff6cd/empathymap.jpeg
Robert's Thoughts and Ideas - If an Empathy Map is made to help designers understand users, how are you designing for the user without understanding psychology and behavior? - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://www.aimforbehavior.com/articles/how-can-we-use-a-behavioral-systems-map-behavior-journey-mapping-to-deliver-better-outcomes
monthly
0.5
2023-03-21
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/44376d6e-bc81-4485-a450-35b5fb81f2a6/systemmap%26behaviorjourney.jpeg
Robert's Thoughts and Ideas - How can we use a Behavioral Systems Map + Behavior + Journey Mapping to deliver better outcomes? - Make it stand out
The Systems Map image is made by Joanna Hale over at UCL
https://www.aimforbehavior.com/articles/working-alone-or-with-a-great-team-doesnt-matter
monthly
0.5
2023-03-21
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/271825ed-6251-4c04-b112-a3920d61ab7b/potentialimpact.jpeg
Robert's Thoughts and Ideas - Working alone or with a great team doesn’t matter. - Make it stand out
Image Credit: Roberto Ferraro
https://www.aimforbehavior.com/articles/how-can-we-combine-journey-mapping-and-behavioral-science-to-get-better-outcomes
monthly
0.5
2023-03-20
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/31c10746-ac78-43a4-bc8d-1b2c826d7f91/behaviorjourneymapping.jpeg
Robert's Thoughts and Ideas - How can we combine Journey Mapping and Behavioral Science to get better outcomes? - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://www.aimforbehavior.com/articles/can-we-create-friction-to-improve-an-experience
monthly
0.5
2023-03-20
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/4683e710-ea6f-4535-afe2-295ad417ae28/BreakingHabit.jpeg
Robert's Thoughts and Ideas - Can we create friction to improve an experience? - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://www.aimforbehavior.com/articles/most-workshops-end-up-as-a-pile-of-post-it-note-garbage
monthly
0.5
2023-03-20
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/2c900cc6-ae73-422c-9967-6f42a75eea37/Workshops.jpeg
Robert's Thoughts and Ideas - Most workshops end up as a pile of Post IT note garbage. - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://www.aimforbehavior.com/articles/here-are-5-myths-about-behavioral-science-behavior-change
monthly
0.5
2023-03-20
https://www.aimforbehavior.com/articles/here-are-some-tips-to-help-you-remove-habits-and-behaviors
monthly
0.5
2023-03-20
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/52876fb2-0a4b-4300-931d-a9db1bf82692/Habits.jpeg
Robert's Thoughts and Ideas - Here are some tips to help you remove habits and behaviors. - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://www.aimforbehavior.com/articles/have-you-ever-interacted-with-a-good-chatbot-are-they-still-a-thing-
monthly
0.5
2023-03-20
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/9d6ecb13-b039-4660-aecf-a3ac29140654/Chatbot.jpeg
Robert's Thoughts and Ideas - Have you ever interacted with a good chatbot? (are they still a thing?) - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://www.aimforbehavior.com/articles/behavioral-science-courses-2023-4ygj4
monthly
0.5
2023-03-20
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/107bfeb4-164a-4c21-9128-f0cfaad8bd45/Screen+Shot+2023-03-01+at+8.58.48+PM.png
Robert's Thoughts and Ideas - You need to sell the transformation people will experience (the change in behavior) and NOT the features - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://www.aimforbehavior.com/articles/behavioral-science-courses-2023-4ygj4-55rw8
monthly
0.5
2023-03-20
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/31f6bda9-8b3d-4e9a-805f-172fd4ac2ee3/addictionbydesign.jpeg
Robert's Thoughts and Ideas - Addiction by Design is not the objective of Behavioral Design! - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://www.aimforbehavior.com/articles/behavioral-science-courses-2023-4ygj4-swheb
monthly
0.5
2023-03-20
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/1ccaff9e-d0e2-4a6a-8f35-4ff6432c9a73/EASTFRAMEWORK.jpeg
Robert's Thoughts and Ideas - Matrix with 4 behavior design principles that are simple to remember and to use - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://www.aimforbehavior.com/articles/behavioral-science-courses-2023
monthly
0.5
2023-12-04
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/0568debf-4d7f-4819-a179-f19b7d4f705b/Big+Shoes+-+Discussion.png
Robert's Thoughts and Ideas - Behavioral Science Courses (Online) - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://www.aimforbehavior.com/articles/behavior-change-frameworks-ty26w-6tcgx
monthly
0.5
2023-03-20
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/1c9ede28-0ffa-4dad-b7b6-acdf9b8a0717/Screenshot+2023-02-07+at+07.05.48.png
Robert's Thoughts and Ideas - Can Service Design and Behavioral Science work nicely together? - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://www.aimforbehavior.com/articles/behavior-change-frameworks-ty26w
monthly
0.5
2023-03-20
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/737aeb44-20f7-4f65-aa29-755f2ec10bab/mobile-app-wireframes-on-whiteboard.jpg
Robert's Thoughts and Ideas - Outcomes over Outputs is the wrong message to send to your team - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://www.aimforbehavior.com/articles/behavior-change-frameworks
monthly
0.5
2023-03-20
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/5bf62d2e-3ca0-46ba-991c-be1141d7aae8/Screenshot+2023-02-09+at+07.41.30.png
Robert's Thoughts and Ideas - Behavior and Design Books - Make it stand out
Behavior Change Books and Service Design Books
https://www.aimforbehavior.com/articles/blog-post-title-one-wg9rh
monthly
0.5
2023-03-20
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/9fe56cd4-5709-4a8e-8f1e-327ffcda6aea/Screenshot+2023-02-17+at+06.54.20.png
Robert's Thoughts and Ideas - Empathy Theatre? - Make it stand out
Image Credit - Interaction Design Foundation
https://www.aimforbehavior.com/articles/blog-post-title-two-88l65
monthly
0.5
2023-03-20
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/cb1477ef-0728-4524-8588-367401579347/COM-B.jpeg
Robert's Thoughts and Ideas - Interventions with the Behavior Change Wheel - Make it stand out
Image credit: Yoon et. al (2022) Facilitators and Barriers to Uptake of Community-Based Diabetes Prevention Program Among Multi-Ethnic Asian Patients With Prediabetes
https://www.aimforbehavior.com/articles/blog-post-title-three-nf2cm
monthly
0.5
2023-03-20
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/2b6574c7-75a2-4599-a5b9-4d9cfd101311/Screenshot+2023-02-15+at+13.22.24.png
Robert's Thoughts and Ideas - Your Company as a System - Make it stand out
Image Credit Policy Lab UK part of Gov.UK
https://www.aimforbehavior.com/articles/blog-post-title-four-h8p8p
monthly
0.5
2023-03-20
https://images.squarespace-cdn.com/content/v1/63199fa94368140de68cd1a8/022cfc8a-91e9-4546-bd03-e20ad5317fbd/Screenshot+2023-02-11+at+11.06.45.png
Robert's Thoughts and Ideas - Ethics in Behavior Design matter - Make it stand out
OECD Behavior Science Ethics
https://www.aimforbehavior.com/learn
daily
0.75
2026-02-13
https://www.aimforbehavior.com/learn/behavioral-science-for-organizational-change
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2026-02-13
https://www.aimforbehavior.com/learn/behavioral-science-for-government-and-policy-teams
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2026-02-13
https://www.aimforbehavior.com/learn/behavioral-science-for-digital-health-and-product-teams
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2026-02-13
https://www.aimforbehavior.com/learn/behavioral-science-for-lampd-teams
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2026-02-13
https://www.aimforbehavior.com/learn/behavioral-science-for-hr-and-people-teams
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2026-02-13
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https://www.aimforbehavior.com/learn/the-shift-framework-a-behavioral-science-approach-to-organizational-change
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2026-02-13
https://www.aimforbehavior.com/learn/why-incentives-and-rewards-often-fail-to-change-behavior
monthly
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2026-02-13
https://www.aimforbehavior.com/learn/behavioral-science-vs-employee-engagement-programs
monthly
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2026-02-13
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monthly
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2026-02-13
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monthly
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2026-02-13
https://www.aimforbehavior.com/learn/behavioral-science-vs-traditional-change-management
monthly
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2026-02-13
https://www.aimforbehavior.com/learn/shift-framework-vs-kotters-8-step-model
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2026-02-13
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monthly
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2026-02-13
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monthly
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2026-02-13
https://www.aimforbehavior.com/learn/can-behavioral-science-work-alongside-our-existing-change-framework
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2026-02-13
https://www.aimforbehavior.com/learn/how-is-the-shift-framework-different-from-adkar-or-kotter
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2026-02-13
https://www.aimforbehavior.com/learn/what-does-a-behavioral-science-engagement-look-like-start-to-finish
monthly
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2026-02-13
https://www.aimforbehavior.com/learn/how-long-does-it-take-to-see-results-from-a-behavioral-approach-to-change
monthly
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2026-02-13
https://www.aimforbehavior.com/learn/how-do-you-change-habits-that-are-deeply-embedded-in-an-organization
monthly
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2026-02-13
https://www.aimforbehavior.com/learn/what-does-it-actually-mean-when-someone-is-not-motivated-to-change
monthly
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2026-02-13
https://www.aimforbehavior.com/learn/how-do-we-close-the-knowing-doing-gap-in-leadership-development
monthly
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2026-02-13
https://www.aimforbehavior.com/learn/why-dont-culture-change-programs-work
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